It’s been an advertising trope for years, but brands are increasingly shifting away from racy imagery in favour of a more inclusive alternative. Elly Strang investigates the trend.

As Faris Yakob argues, attention is a finite resource, yet the amount of content continues to grow, so something has to give. From inane Facebook posts to in-depth investigative pieces, the term content is nigh-on useless as a descriptor because it is so broad. And, writing in McSweeneys, Kendra Eash illustrates that brilliantly with her story ‘And on the Eighth Day, God Created Content’.

The solution to a cluttered office is here, with Nissan creating a self parking office chair inspired by the park assist feature on its cars.

While many of us probably take the honey sitting in our pantry for granted, mentally placing it in the same family as the marmite, jam and peanut butter, if you really think about it, honey is a small miracle. There are so many vital variables that make the production of the golden sweetener possible. Newly launched honey brand Lumojo has attempted to reflect honey’s value as a premium product through strong design, creating minimalist and streamlined packaging with Alt Group to, as it says, pay homage to the “natural designers” aka the bees. PLUS: we delve into the apparent increase of ‘premium’ products and take look at the honey industry in New Zealand.

L&P is going the online route for its major brand campaign this year, launching a weekly talk show, fronted by comedians Tim Batt and Guy Montgomery.

The virtual world is creeping closer and closer to the real world as Facebook now gives its users six reactions to chose from.

The Tiaki fishing approach, which includes innovative nets and a mobile app, is being trialled in a bid to enable consumers around the world to see where their fish came from and how it was caught.

Auckland Council has pulled in the big guns, literally, to announce the City Rail Link.

At last weeks Retail NZ’s shop.kiwi event, the CEO of the US National Retail Federation Matthew Shay said a shift in attitudes towards spending means consumers are spending more in houses and home renovations.

High fives for NZTA, Mercury Energy and Greenpeace New Zealand.

The annual Auckland Pride festival (5 February – 21 February) has been running for the past four years and the highlight is the Pride Parade, which saw colourful floats and well-known drag queens sashaying down Ponsonby Road on Saturday. Here’s a look at how the parade’s sponsors were involved to show their support for the rainbow community.

Marketing doesn’t always have to shouted onto a television screen, splurged across the pages of a mailer or hammered into a Gmail inbox. Sometimes, the most effective marketing comes instead as a subtle suggestion. As was discovered by a member of the Tangible Media business team, sometimes this suggestion can take the form of a friendly email, which in this instance came from Powershop asking a customer moving out of a home to remember to leave important information—such as the rubbish day, neighbours’ names, best local takeaway and the nearest dairy—for the next person moving in.

Referencing important moments throughout history—both local and international—a short video clip from Greenpeace elaborates on the important role that civil disobedience has played in the fight for human rights over the years. Rosa Parks, Mahatma Gandhi, the suffragettes and Apartheid activists are all appear in the clip, reminding viewers that civil disobedience is justifiable if a cause is important enough. And in this instance, Greenpeace is arguing that climate change is an issue that merits civil disobedience.

Mercury Energy have turned up the cute factor while they turn down the power bill in their latest campaign with FCB.

Tasty Pot Co., which creates apparently nutritious, microwavable meals, has just released new packaging that gives you all the information about the product you need, including cooking instructions. But for some weird reason, it doesn’t seem to have finished the instructions for how to hangi your meal. StopPress investigates.

Around four years after revamping its brand, Z Energy has now released a campaign, via Assignement Group and Robber’s Dog, that touches on the four concepts integral to the brand. “This is the biggest refresh of the brand since it was re-launched in 2012,” says Z Energy corporate communications and investor relations manager Jonathan Hill. PLUS: we question whether Z Energy’s sustainability push is another example of corporate greenwashing.