Who’s it for: NZTA by Clemenger BBDO/Proximity
Why we like it: NZTA is no stranger to great ads when it comes to its drug-driving campaigns, and we think this is one of them. Though the appearance of the ad will remain the same, it will have several different voice-overs by Kiwi comedians, providing wandering ‘thoughts’ for the stoned driver and his friend in the clip. It’s a pretty clever idea which means the ad shouldn’t become stale and in each execution the characters’ personalities will change. Despite the humour, the ad also manages to retain its serious message.
Who’s it for: Mercury Energy by FCB
Why we like it: It’s difficult to maintain the imagination we all had as children, which must be a reason why there seems to be a recent trend of brands going to kids to ask for their suggestions on things. And of course, it’s also just plain cute. Mercury Energy’s new ads show off the boundless imagination of kids by asking them what they would do with a day of free energy. It’s a simple, yet effective idea as naturally their answers are more interesting than those of an adult, like this pearler, ‘I would make a force field to keep my teachers away’.
Guess what? It’s time to do it again. #RealClimateAction
Posted by Greenpeace New Zealand on Monday, 22 February 2016
Who’s it for: Greenpeace New Zealand, created internally
Why we like it: Many important changes have occurred throughout history because of protesting or what Greenpeace has dubbed “civil disobedience” in this clip. Protestors aren’t always framed in the best light, yet it is protesting, or rather this act of “civil disobedience” that has acted as a catalyst for a lot of positive changes we see today. We like how in a very simple way Greenpeace is asking us to treat climate change with the same importance we have with with other major social and political issues throughout history.