Like all media channels, radio is going through a period of enormous flux. And to stay relevant in this changing environment, radio jocks have had to evolve to stay relevant. We chat to ZM’s afternoon jocks Jase Hawkins and PJ Harding to find out how they’re dealing with the challenges of doing their day jobs while simultaneously coming up with creative ideas that brands can use across channels.
Expedia is trying to tempt visitors to Australia by asking its audience ‘how far would you go for the things you love?’ in a 360-video that shows off some of the county’s best views.
Getty Images has launched a short film competition called ‘Let’s Make Something’, and it wants Kiwis creatives to get involved. Find out how.
The University of Otago is celebrating student life in a new ‘Only Otago’ campaign via Rainger and Rolfe, showing what goes on inside and outside of the classroom.
In the latter part of last year, Spark appointed Shine as its strategic partner and Colenso BBDO as its above-the-line agency as it looked to evolve the brand. Now, after what has been quite a long gestation period, the Kiwi telco has launched its first major brand ad through its new partners.
Sandra King has resigned from NZME after spending just under two years with the publisher as its group director of commercial.
Rental car provider Europcar and Mercedes-Benz have joined forces to make childhood dreams come true in a unique activation in London.
Industry happenings at TVNZ, Thrive, Designworks, Intelligent Ink, Data Insight, RNZ, BNZ, Clemenger Group and the Herald.
NZ Post and Clemenger BBDO called on hip-hop dancer and choreographer Parris Goebel and her crew of dancers for its new ‘My Parcels, My Way’ campaign, promoting its flexible range of parcel delivery options.
Hunch’s Michael Goldthorpe explains Brexit with an adland analogy, and considers what might happen if one of the biggest agencies suddenly decided to leave a holding company.
It’s no secret creatives work hard and like all of us, want to find some fulfilment in their roles. But as time shortens and the workload piles up, that satisfaction is replaced with stress and they want out. Erin McKenzie dives into adland to see what’s going on in agencies and what churn means for the wider industry.
The finalists of this year’s TVNZ-NZ Marketing Awards have been announced after a record number of entries were received. It won’t be long until champagne-filled glasses will once again be clinked together at the Langham, celebrating the best of marketing over the past year.
Hunt for the Wilderpeople broke box office records with an opening weekend take of over $1.2 million and it has gone on to win critical acclaim across the world. There’s no doubt that the film is a local cinematic pleasure, but sometimes this isn’t enough to secure commercial success. Marketing, or the lack thereof, can often play a major role in whether or not a film succeeds. Fortunately, there was quite a hefty campaign behind this one.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
Pandora has announced a new partnership that sees the music-streaming company hitch a ride with Uber. From this week, Pandora will be integrated directly within the Uber driver app, giving drivers the ability to manage their Pandora stations and rides in a single place.
After a successful week at Cannes nabbing a Grand Prix and a Titanium Lion for ‘Brewtroleum’, Colenso BBDO has now won Creative Agency of the Year 2016 at this year’s Caples Awards, with Clemenger BBDO and Young & Shand also coming away with an award each.
We’ve had a couple of stories recently about the extracurricular creative pursuits of people in the ad industry. So we thought it only fitting to cover those of Brendan Boughen, a Microsoft PR aficionado by day, cartoonist named Jim by night, who’s on the home stretch of his Pledge Me campaign to fund a book of cartoons and writing about people’s obsession with technology.
The way the word ‘digital’ is thrown about in the media industry suggests it’s a platform still in its early days. And while many brands are still coming to terms with digital capabilities, Stuff is celebrating its 16th birthday. In that time the news provider has built up a monthly audience of two million New Zealanders. Now, coinciding with its birthday, it is putting the focus on the audience, with a refreshed version of its ‘Go Full Spectrum’ campaign via Shine, to remind audiences what it does for them.
After spending five years as Y&R Wellington’s general manager and 19 years at the agency in total, Grant Maxwell has moved over to Uprise Digital to take up the position of client services director, where he started this week.
With sports teams, we often speak in the possessive, referring to “our team”, “our win” or “our home turf” even though none of those things actually belong to us. Well, BNZ is looking to give the endless stream of possessive phrases some more meaning with a new campaign that allows New Zealanders to claim a piece of the Crusaders’ turf for themselves.
We might be making enormous progress with marketing automation, but we still need humans to operate the robots. StopPress chats to two of FCB’s digital strategists on the challenges of keeping the machines in line.
Kiwibank’s Katie Byrne reckons there’s more utility to social media than serving as a delivery channel for GIFs and emojis (although both of these activities do play a part).
As another year of Cannes comes to a close, we take a look at some of the key moments of the event.
When you play the Game of Thrones “you win or you die” and in the ‘Game of Agencies’ “you go big or go home” according to Indian marketing agency Chimp&Z Inc, which has recreated the hit show in an ad agency.
With Fonterra cutting its payout to farmers, it’s tough times ahead for the rural dwellers. To show its support, Power Farming teamed up with Hamilton agency PAN to create the ‘Pilsner to Paradise’ campaign and bring Fieldays to Hamilton’s CBD in an effort to give something back to farming clients and to provide their salespeople with a fun way of getting to know their clients better.
Phantom Billstickers is taking poetry to the streets to celebrate the late Kiwi poet James K. Baxter’s 90th birthday.
In an ever-changing marketing world, Mango Communications’ Claudia Macdonald urges those in the PR industry not to undervalue their profession and to acknowledge the unique perspective they offer.
Former Kiwi adman turned full-time artist, Josh Lancaster, will have an exhibition of his artistic wares at the Smyth Galleries on Auckland’s Jervois Road for three weeks from 28 June.
Take a bow Wellington Regional Economic Development Agency, Fly Buys and NZI.
Wellington Regional Economic Development Agency (WREDA) has launched an interactive tourism campaign to encourage people to visit the city, but they won’t be traveling alone. Visitors to the campaign’s website cab pop the question to their loved ones ‘Will You Welly Me’.