Colenso BBDO cleans up at the Caples, takes out Creative Agency of the Year

After a successful week at Cannes nabbing a Grand Prix and a Titanium Lion for ‘Brewtroleum’, Colenso BBDO has now won Creative Agency of the Year 2016 at this year’s Caples Awards, with Clemenger BBDO and Young & Shand also coming away with an award each.

The Caples, held in New York honour the best ideas in direct and interact work from around the world, with over 20 categories judged by more than 50 senior creative professionals from across the globe.

Colenso BBDO won two Golds with its client Mars. One for Pedigree ‘K9FM’ in the Radio category and another for ‘Pedigree Found’ in Display Advertising – Online and mobile section, according to a release.

‘Pedigree Found’ also took out a Silver for creative use of technology and a Bronze in Mobile Marketing.

Two Silvers were awarded for DB Breweries’ ‘Brewtroleum’ in Integrated Campaign and Promotional/Activation Effort. New Zealand Breast Cancer Foundation’s ‘Breast Cream’ campaign was also recognised with a Silver and Bronze in the Promotional/Activation Effort and Launch categories. Other Silver wins included BNZ ‘$HRED’ in Direct Mail Dimensional, Memphis Meltdown ‘Leave Room’ in Promotional/Activation, and ‘The Cannes Cab’ in Ambient/Guerrilla Marketing.

Colenso BBDO/Proximity was the most awarded agency overall, with three Gold, seven Silver and two Bronze.

Clemenger BBDO/Proximity came away with a Bronze in Content Marketing for its ‘Legend Series‘ for Eastern Bay Road Safety Programme campaign featuring Jimi Jackson.

Young & Shand won awarded a Bronze in Direct Response TV for its Grabaseat ‘Septemperature’ campaign.

Colenso BBDO/Proximity executive creative director Wayne Pick said of Colenso’s wins: “The Caples is a really tough global show, so this recognition is all the more rewarding with such a broad range of our clients represented. We’re incredibly lucky to work with such great partners.” 

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