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Rental car provider Europcar and Mercedes-Benz have joined forces to make childhood dreams come true in a unique activation in London.

Last month saw the city become home to a giant carousel that was five meters high, 11 meters wide and topped with 10,000 balloons. Passers-by were invited to re-live the classic childhood experience, however, rather than riding on a traditional hoarse figurine, they rode in the latest Mercedes-Benz models.

The accompanying outdoor campaign leveraged Europcar’s ‘Moving Your Way’ slogan, rephrasing it to include first names.

The campaign has launched in all of Europcar’s corporate countries: Australia, Belgium, France, Germany, Italy, New Zealand, Portugal, Spain, and the United Kingdom.

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