The collectables fad has over the last few years taking hold of the nation, with retailers and petrol stations drawing in the masses with their miniature marvels. And while by all rational measures the craze should’ve run its course by now, Countdown is squeezing the lemon for all its worth by launching yet another round of collectables.
With one month to go until the KidsCan National Mufti (or fancy dress) Day, DDB has laid down the challenge to its staff, clients and other agencies who might be interested to go ‘double denim bogan’ for the cause.
NZ On Air has released research carried out by Glasshouse Consulting on Kiwis’ media consumption habits, finding the most rapid change is with younger audiences and New Zealanders continue to tune in to traditional media in the largest numbers.
Hear directly from international and local heroes who will share their passion, experience and stories about taking marketing to the next level.
Adshel has shown off the potential of out-of-home advertising in two campaigns, by Eta and realestate.co.nz, which launched last month and show how bus shelters can be interactive as well as informative.
Hell hopes to change the perception of frozen pizzas with a new range called Baked set to roll out across supermarkets nationwide following a soft launch in Wellington.
There’s a new hashtag in the Twitterverse, and it’s fuelled by Kiwis being self deprecating about the bedrocks of New Zealand society, taking a dig at the Kiwi brand. How could they?
Your stereotypical beer ad often involves a man, seemingly dying of thirst, glugging down large mouthfuls of the bubbly, golden elixir. But, it turns out, women get thirsty too and are still largely underrepresented when it comes to beer advertising, despite the fact more affluent women started drinking beer last year than any other group.
Ray Ban assembles an assortment of weird and wonderful people to illustrate that its new customisation tool allows anyone to create a pair of sunglasses perfect for them.
Raise a glass to Mercury, Destination Queenstown, Air New Zealand and Temperzone.
If a change in law automatically changed society, then Saatchi & Saatchi’s Kevin Roberts would be on-point in inferring that gender equality is a non-issue. But because this isn’t how the world works, he’s dead wrong.
It’s a regular feature in any modern home, a lifeline even for those who live in it and yet the broadband modem gets little notice for anything other than its function. But Orcon hopes to banish the boring, by bringing together New Zealand artists to turn the modem into a work of art in a designer series.
Smirnoff and Young & Shand made the most of Kiwi’s love of selfies and snow in a new ‘Pure Potential’ campaign, which saw photos recreated in a cocktail during a Facebook Lifestream.
MediaWorks and Spark both sent out media statements this morning confirming key executive appointments, with the former appointing a new chief executive and the latter a new chief financial officer.
NZ Story, the government organisation charged with enhancing New Zealand’s reputation as a business hub, has posted an ‘Invitation to Qualify’ (ITQ) on the government’s tender services website in a bid to attract interest from production companies.
Take a celebrity chef, 50 influential guests and a willing sponsor and you have the perfect ingredients for food lovers. Here’s how Metro and Taste magazine brought all these things together for its Seasonal Suppers campaign.
Mighty River Power and Mercury Energy have been conflated into a single brand with a greater focus on renewable energy. Now trading under the name Mercury, the updated brand comes complete with a new look.
It’s only a week until the Rio 2016 Olympics Games kick off, so thought we take a look at what the New Zealand Olympic Committee and sponsors have been up to, to build hype in the lead up to the games.
Cadbury is urging Kiwis to get creative, in a new #whatsyourflavourNZ campaign which hopes to find New Zealand’s most exciting flavour combinations by drawing inspiration from its towns and cities.
Radio New Zealand can join in the celebrations following the release of its survey results, which show it’s number two for audience reach against its commercial competitors.
Our weekly wrap of good things, strange things, funny things, inspiring things and other things from inside the intertubes.
Industry happenings at MediaWorks, Xero, NBCUniveral, Pead PR, The Pond, Sovereign.
No one in the industry has found the perfect solution to consistently making money from online journalism, but this isn’t due to a lack of trying. We look at three recent examples of the digital experimentation going on in the industry.
Fed up with clunky proofing and approvals processes, two Kiwi software experts worked out a way to do it better. And they’ll be talking about it at AJ Park’s complimentary Innovation Plus seminar on 4 August at 4pm.
Intellectual property lawyer Ben Cain discusses the difficulty in creating an original brand and offers a few pointers on how to avoid any double ups.
Ogilvy & Mather has a new creative director in Glenn Wood, who has stepped into the full time role following freelance work for the agency.
There’s no baby talk in Nikes ‘Unlimited Future’ campaign, despite the latest film being set in nursery. Instead it sees a rousing speech delivered to infant versions of top athletes to celebrate the unlimited potential of those who are willing to go beyond their limits.
Destination Queenstown is counting down to spring in its new interactive campaign, which encourages Australians to make the trip across the ditch by showing off the town’s views.
KPEX, the local ad exchange founded last year, has confirmed the addition of three new online publishers to the mix, with more set to come shortly.
While RNZ exists on the periphery of the commercial world, the organisation’s chief executive sees it as increasingly important to work with the nation’s major media companies.