There’s a new hashtag in the Twitterverse, and it is fuelled by Kiwis being self-deprecating about the bedrocks of New Zealand society, essentially taking a dig at the Kiwi brand. How could they?

The tweets which began appearing today with the hashtag #kiwitreason, see Kiwis taking the piss out of New Zealand culture.

Topics include marmite, rugby, the housing market, Lorde and cherry ripes.

Here’s a few of our favourites:

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