Skinny. Seductive. Photoshopped. These three elements have over years become the mandatory approach for the vast majority of lingerie advertising. But inclusive lingerie brands, looking to target women who have grown tired of being reminded of their imperfections are making a stand against this approach. And among those challenging the standard approach is New Zealand label Lonely, which recently released a beautiful body positive campaign for its latest collection.

Active wear, active wear, doing just about everything in my active wear. TRA’s Antonia Mann runs through some recent exercise fads and looks into what they tell us about millennials.

If you’re going to run an organisation representative of best marketing minds in the industry, then you’re going to have to show off your creative chops from time to time. And this is exactly what the Marketing Association with a recent campaign designed to draw attention to its short courses. Rather than just sending out yet another email calling on potential students to attend its courses, the industry body is instead hosting a game of Tetris on its website.

Its October, The Warehouse and supermarkets are filling with candy and pumpkin themed decorations are hitting the shelves. However, the night of dress ups and and tick or treating is still weeks away. So why have creepy clown sightings suddenly taken off around the world, and most recently in New Zealand? We take a look at the phenomenon as a PR stunt for the remake of Stephen King’s It.

KFC’s Colonel has a new, younger look to mark the return of the Nashville Hot Chicken to the menu.

The New Zealand Comfort Group has channeled Sleeping Beauty in a new campaign for its Sleepyhead Sanctuary bed range, via Special Group, in which a bed meets high fashion.

Len Potts, the creative mind behind some of New Zealand’s most memorable ad campaigns, died peacefully at home on 5 October after a short illness, only a few days short of his 75th birthday. We remember the legend.

Russia’s S7 airline has released a beautiful spot that traverses the depths of the earth to the highest of points to celebrate the ‘best planet ever’.

Our weekly wrap of good things, strange things, funny things, inspiring things and other things from inside the intertubes.

Loyalty programmes are the latest brand experience to feel some disruption, as brands collaborate or diversify. Elly Strang takes a look New World’s roll out of a nationwide clubcard, and Countdown and AA Smartfuel’s joint loyalty scheme.

It’s been over a week since Spark launched Spark Jump, an initiative to provide subsidised broadband to families in need. We chat to Spark’s GM of corporate relations Andrew Pirie about the telco’s wider social strategy, its purpose and using technology to make a difference.

Instagram ads have only been available in the local market for the last 13 months, and in that time marketers have started to identify some do’s and don’ts on the platform. Here are ten tips from the team AdRoll.

iProspect New Zealand has just added to its client list, following the win of the Les Mills International global performance digital account.

Industry happenings at FCB, 90 Seconds, Fairfax Media and Johnson & Laird.

With the temperature warming up, L&P is looking to make the most of Kiwis reaching for a drink by rolling out a new look logo and bottle by Marx Design, as well as a new flavour to match. We talk to L&P marketing manager Angela Broad and head of marketing at Coca-Cola Amatil Leigh Moss about why now for the rebrand, remaining true to the iconic beverage and introducing a new flavour.

MediaWorks has announced the appointment of Glen Kyne as the group’s chief commercial officer, formalising his current position of acting chief commercial officer.

Alex Lawson has been named General Manager of Carat NZ, only a few months after joining the agency in July. This move follows on from the departure of former Carat general manager Kim Leybourne, who was appointed the media director at Ogilvy in August.

Norwegian telecoms company Telia has celebrated its 4G mobile network with a cake decorated by drones in a delightfully messy video dubbed ‘dronekakebaking’.