The news this week of veteran news heads Mark Jennings and Tim Murphy launching a news service was widely celebrated across journalism circles, with many applauding the arrival of a publication dedicated to, as Murphy said, focusing on quality and “doing the news”. But was that excitement a bit pre-emptive? And – the question of the ages – how is it going to pay for it all?
After a series of departures of on-screen personalities last month, the MediaWorks backroom is getting a shake up with group head of revenue Paul Hancox announcing his departure.
NZ Story has announced the first eight production companies selected for the ‘Creative Collective’, a pre-qualified supplier list for local businesses looking to share their message globally. We talk to director Rebecca Smith about the selection process and what it means for the production companies involved.
Our weekly wrap of good things, strange things, funny things, inspiring things and other things from inside the intertubes.
Following on from its expansion into the broadband market, Fairfax is now taking a punt at online retail via a new website called Indexed.
My Food Bag’s ‘Delivering bags of goodness’ campaign came out on top in the latest round of Colmar Brunton’s Ad Impact Award, followed not far behind by Countdown’s ‘How good do savings feel?’ spot by Ogilvy.
In the war for consumers in on-demand streaming, Quickflix is changing tack from a subscription-based model to one based on pay-as-you-go. But the question remains, will it work?
New Zealand ad-tech company ikemu has secured an international deal with one of Japan’s largest crowdsourcing platforms, Lancers Inc.
Viceland is set to launch as a 24-hour television channel on Sky on 1 December this year. But is it going to attract the young audience Sky hopes it will. And, if it doesn’t, does that really matter?
The Apple vs Android debate has hit the banks, as BNZ rolls out Android Pay with Krunch and Colenso BBDO in the wake of ANZ’s Apple Pay.
“In the meadow we could build a snowman” suggests the song Winter Wonderland, but what it doesn’t mention is that the snowman might leave to go in search of colder temperatures.
As we start the lead up to Christmas with a daily chocolate treat, Wellington Regional Economic Development Agency (WREDA) has launched the seventh edition of the Wondrous Wellington Advent Calendar, counting down the days till Santa arrives with a 360-degree view of the city.
With thousands of influencers offering millions of followers on social media, why would brands even bother working with magazines or magazine editors anymore? As Erin McKenzie discovers, magazine brands also tap into the cult of personality, but manage to do it with an air of distinction, a higher level of integrity and a greater understanding of their audience.
As celebrations kick off for the silly season, the New Zealand Direct Marketing Awards have added reason to toast with the announcement of its finalists for next year’s event.
Air New Zealand has kicked off its Christmas celebrations this year by commissioning a rendition of hit festive song ‘Winter Wonderland’ a little better suited to the Southern Hemisphere.
In an effort to reach more markets and offer more services, two Auckland-based digital agencies are coming together.
After taking its search international, JWT has appointed London-based Justin Barnes as its executive creative director.
Jean-Claude Van Damme may have the thighs, but it’s New Zealand’s own Louise Marriott that has the driving nous in Volvo Trucks’ latest live test
Former Herald editor Tim Murphy gives us the lowdown on Newsroom, a news venture he’s launching with his co-conspirator Mark Jennings. And as it turns out, they’ve already had some free PR from the Commerce Commission.
As the public relations field becomes an increasingly crowded market, Wright Communications is celebrating a decade in the game.
Round of applause to The Health Promotion Agency and Ministry of Health, Blunt Umbrella and ASB.
Over the weekend, a new comedic web series hit Facebook feeds, as These Two rolled out its first two episodes. And in good Kiwi spirit, it had some help to get it there with local brands providing the crew well earned refreshments.
If there’s one thing that the US presidential election taught us, it’s that speaking about your competition (even if you have a very compelling argument) probably isn’t a good idea.And with this in mind, it’s somewhat surprising that Skinny mobile would reference the 2degrees Christmas campaign in a new advertisement, recently seen at the Spark offices, saying: “Don’t waste your time hunting for 2degrees’ data”.
Industry happenings at Colenso BBDO, Frucor and Datalicious.
Danish not-for-profit organisation BØRNEfonden is pushing parents into uncomfortable territory in a new campaign that asks fathers how they would feel if a 30-year-old man asked to marry their 13-year-old daughters.
V Energy drink is making the life of its fans easier by sharing some super essential life skills in a series of quirky videos, which see a selfie taker descend into a volcano and Taylor Swift give budgeting advice.
The digital age has made us accustomed to the pairs of shoes and gym memberships that follow us around the internet taunting us to respond, but are we ready for job ads to pop up while we browse? Recruitment advertising specialist Big Splash is using programmatic advertising in recruitment to help companies target ideal candidates and take the stress out of trawling through irrelevant CVs.
Earlier this year, NZ Marketing magazine put it to marketers share their thoughts on the different advertising platforms and rate them, with the information collated in the Media Momentum Index. It revealed of all the platforms, out of home received the lowest score for measurement, just four out of 10, which was supported by comments that accurate suggesting realistic data is a weakness of the industry. And while it received high scores for its adaptability buoyancy and cut through, it’s all irrelevant if advertisers don’t have access to audience measurements.So we went to the advertising suppliers to see what they are doing to solve measurement challenges and get their take on the overall OOH situation in New Zealand.
Programmatic advertising might not have the highest cool factor in the industry, but there’s no denying that it’s growing at a blistering rate. As more and more advertising is sold online, smart tech companies are tapping into the opportunity and making a nice profit in the process. One such company is Acquire Online, which in the most recent edition of the Deloitte Fast 50 nabbed the spot as the 15th fastest growing startup in New Zealand. We chat to the programmatic director Zane Furtado about how the company has managed to grow so quickly and what it will take to maintain this momentum in years to come.
We all know the Magness Benrow adverts. They have that enthusiastic duo, with the latest specials on electronics and appliances, who are always there, waiting for us when we start our drive home with the radio on. But what do we know about the wisecrackers we have been sharing rides with for over 20 years, and why do their ads have such staying power?