Partner articles
Segmentation of one too many
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If you’re not Facebook or Amazon, where do you start with your segmentation? How do you decide what groups you should be looking at and how should you segment your customer or prospect base? Qrious general manager Simon Conroy gives his tips on how to go about this.

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Escalating GIFs
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European Antibullying Network, with Ogilvy & Mather Berlin, has launched a campaign to stop teens bullying by speaking to them through GIFs.

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Grocery store GoodFor breaks free from packaging
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Health-oriented specialty supermarkets are nothing new in New Zealand, but Auckland’s newest example of the genre represents a genuine step forward. GoodFor is a ‘wholefoods refillery’ where bulk goods flow free and plastic packaging is nowhere in sight.

Partner articles
Data: Real-Time or Right Time?
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While real-time data is getting a lot of attention, it’s not for everyone – and rightly so. Qrious general manager Simon Conroy says for organisations that can’t capitalise on the real-time approach, ‘right time’ data may be the way to go.

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Spark serves up a Netflix inspired feast
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From jelly beans, McDonald’s and ‘cheeseburger pizzas’, the eating habits of US presidents have always been a constant source of mystery and intrigue. Now, thanks to Colenso BBDO, Spark is giving customers the chance to eat like a president—President Frank Underwood from hit show House of Cards, that is—to promote the telco’s latest partnership with Netflix.

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Local brands raise a glass to women
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First celebrated as International Working Women’s Day in America in 1909, International Women’s Day has become a global celebration, marked by individuals, events and brands. We take a look at what local brands are doing to put women in the spotlight.

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