Take a trip around Auckland and you’ll likely spot a road cone in a place other than the road. Trees, statues and traffic lights are popular places for people to place road cones and now, Auckland Transport is on a mission to get its cones back.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
Industry happenings at Saatchi & Saatchi, With Collective, Yellow and ASB.
For 50 years, John MacDonald, a winner of the TVNZ Marketing Hall of Famer, worked in marketing. Earlier this year he spoke to NZ Marketing about his time in the industry and now, following his passing, we revisit that interview.
To celebrate the launch of its new thermal-equipped delivery system, Pizza Hut has joined the likes of KFC and McDonalds by releasing his own line of apparel.
Carat Auckland has won the work of beauty giant, L’Oréal for the New Zealand market, while Carat Australia has retained the media planning responsibilities for the brand across the ditch following a trans-Tasman competitive pitch process. Update: comments from L’Oréal and FCB.
A series of sturdy fighters, preparing for the fight ahead, stoically stare at the camera while slipping coins into their gloves in this year’s spot promoting the annual Les Mills Fight Night, which raises funds for Cure Kids NZ.
New Zealanders’ reluctance to talk about their finances is a challenge for banks looking to have meaningful conversations with would-be new customers, so Kiwibank decided to push the boundaries of marketing to get Kiwis to speak up.
FCB managing director Fleur Head has resigned from the agency and plans to return to her hometown of Wellington by the end of the year.
Is Iceland’s tricky language stopping you from visiting the country? Inspired by Iceland has the solution in a catchy karaoke song.
It’s unusual for an insurance company to motivate cynical journalists to create national coverage, but that’s what Sovereign did, tempting them to discover whether their health age was younger or older than their true age.
With PHD New Zealand named Media Agency of the Year at the Spikes Asia Festival of Creativity 2017, we revisit our in-depth NZ Marketing interview with CEO Louise Bond and find a few hints as to what makes an agency successful.
WPP business director Mark Jenner heeds the advice of the long-running Dos Equis mascot and argues that agencies need to focus on their strengths rather than their weaknesses.
“Imagine stations with those shares now,” said radio industry veteran David Gibbs upon seeing radio survey results from a quarter-century ago—a fitting response, given there was once a single station with an 18 percent share of New Zealand ears. We look back to see how much radio has changed.
With a website that promotes living life to the fullest, GrownUps is the perfect partner for a campaign about saving lives. Earlier this year it joined Heart Saver in its Become a Heart Saver campaign and has since been helping to deliver life-saving devices across the country.
KLM has taken aim at the tendency of budget airlines to charge for extras by offering travellers a virtual reality experience that allows them to see what it’s like flying with an airline that includes everything in the cost of the ticket.
The best creative ideas would exist only in the mind if it weren’t for the craftiness of the industry’s builders, the practical hands-on folks who actually build the things that advertising folks dream up. One such builder is Phantom Billstickers’ Ethan Ruffle, who recently brought fruition to the eye-catching Game of Thrones campaign, which featured frames encrusted with icicles. Here are Ruffle’s thoughts on working in the Phantom workshop and bringing ideas to life.
During her 18 months as a marketing assistant for Whittaker’s, Caitlin Attenburrow has already managed to make her mark on the iconic chocolate brand. Having helped lead successful campaigns for a number of product launches, this is one Rookie Marketer with high hopes for the future.
True and ASB are looking to carbo-load runners in in the lead up to the ASB Auckland Marathon event on 29 October, with Fasta, a bespoke tagliatelle pasta embossed with supportive messages.
Taking the reins of a brand that’s been trusted by New Zealanders for over 100 years is no easy feat, but AA’s Dougal Swift has been taking it in his stride for 13 years to maintain that sentiment and grow its value.
Industry happenings at NZME, iProspect, Karma Cola, One Plus One Communications and Mango.
This week Woodstock, Vodafone and AMI get creative to announce a shift in direction.
From a dairy-centric slam poetry film to a high-tech scale that scans RFID chips in farm animals, to a new government website combatting cyber-crime, to an exhibition space housing Aotearoa’s iconic constitutional documents, the best in New Zealand Design for 2017 has been revealed.
Marketing industry legend John Macdonald passed away peacefully at Auckland Hospital after a short illness on Friday, 6 October.
Contagion has lured New Zealand-born creative talent Todd McCracken back home with a joint-executive creative director role.
As Yellow jettisons the long-running ‘walking fingers’ logo, CEO Darren Linton has laid out some ambitious plans for the future of the company.
AMI is kickin’ it ol’ school with rollerskates and hip-hop music to show off its commitment to making New Zealand a safer place in a new campaign via Colenso BBDO.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
The third radio survey of the year gives RNZ National a weekly audience of 625,500 listeners, just 300 shy of the nation’s biggest radio station, The Edge. RNZ National programme manager David Allan shares his thoughts on why the station—and RNZ’s other properties—are tracking so well.
Vodafone consumer director Matt Williams believes we are on the cusp of a great technological shift. And as the world changes, Vodafone intends to evolve with it.