Opinion
Lessons from ‘The Most Interesting Man in the World’
WPP business director Mark Jenner heeds the advice of the long-running Dos Equis mascot and argues that agencies need to focus on their strengths rather than their weaknesses.
WPP business director Mark Jenner heeds the advice of the long-running Dos Equis mascot and argues that agencies need to focus on their strengths rather than their weaknesses.