For the latest issue of Idealog, publisher and editorial director Ben Fahy doesn’t just appear alongside his editorial, he pops out of the cover to explain what’s inside. Now, he explains the thinking behind creating an AR magazine cover with One Fat Sheep and Chorus, and what it means for magazines at a time of digital publishing.
A group of well-known Kiwis got to have a spin on the latest game.
A round of applause for Fonterra, Tip Top, Farmers and Air New Zealand.
Speaking at a breakfast event hosted by DDB last week, marketing professor Mark Ritson said the advertising industry would soon have to contend with the issue of sexual harassment and assault.
The development of the NZ Olympic Team App by the New Zealand Olympic Committee and sponsor ANZ is a perfect example of teamwork and moving sponsorship to partnership.
What do you say to parents who have just had a child with Down syndrome? Definitely not “sorry” according to the Canadian Down Syndrome Society.
PHD New Zealand and Heineken have rolled out the country’s first digital ad campaign that’s exclusive to connective devices in order to match the audience’s changing video habits.
Universal Music Group New Zealand and ASB Bank have launched ASBmusicnz – a partnership giving ASB customers access to music experiences through the ASBmusicnz Hub.
In what has become a StopPress tradition, we again present our rundown of the big pitches, the big ideas, the big balls, the big stoushes, the big moves and the big whoopsies. But this year, it comes with a few more bells, whistles and… doorstops.
Nike’s slogan ‘Just Do It’ was inspired by the final words of a murderer. And DDB chief creative officer Damon Stapleton reckons this says a lot about creativity.
Looking to tackle a chronic shortage of quality building apprentices, the Building and Construction Industry Training Organisation (BCITO) leapt in, boots and all, to a multistage, cross-platform campaign that managed to win hearts and minds, not just of potential candidates, but traditional and new media too.
Farmers is looking to connect with New Zealanders by telling the story of an undercover Santa living next door to a noisy family.
Viral plane spotting enthusiasts Terry and Christine Devit are the face of an entertaining campaign for Air New Zealand by FCB that pokes at Jetstar’s flight cuts.
Tip Top Ice Cream and Colenso BBDO have launched a new creative platform called ‘Good to Share’, that takes a look at how ice cream is an essential part of the Kiwi summer.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
With technology at the forefront, the launch took live to a new level.
NZME has entered the recruitment market with a new digital platform, YUDU, that connects industries with both active and passive candidates.
New World’s immersive in-store Easter experience broke new ground for the brand, leveraging emerging tech and capturing the hearts and minds of young would-be Easter egg hunters.
Ensuring frontline staff fully engage customers with your product is never an easy task. As New Zealand’s most popular loyalty programme (with over 2.5 million members) but without a physical presence, that disconnect was proving disastrous for Fly Buys. So how do you motivate the wildly diverse frontline staff of Fly Buys’ partners?
The editor of Paperboy shares a few of his favourite Auckland spots – and some of his hopes and dreams.
Spotify has revolutionised the access consumers have to music through its technology, but behind the machine, there’s humans like Spotify Australia and New Zealand senior music editor Alicia Sbrugnera helping craft playlists to people’s different wants and needs. We went behind the interface and spoke to her about how this algorithm and playlist curation business really works.
2degrees developed a bespoke app that enabled users to hunt down bundles of data and capture them in real time by combining the GPS capability of smartphones with the emerging technology of augmented reality.
Advertising agencies are usually conduits for creativity, sitting in the shadows, telling their clients’ stories. Every once in a while, they do however use those skills to do a little self-promotion. And that’s exactly what FCB did recently to celebrate its massive haul at the Effies.
The Holden brand has for generations been dominated by the Commodore to the extent that it’s become difficult to separate the two. However, the company’s general manager Kristian Aquilina is on a mission to change that.
Customer experience agency Track and analytics agency Annalect have announced a partnership to deliver new services they say will change the nature of the experiences Kiwi marketers can provide customers.
Take a bow Speight’s, BP and Australia’s Monash Children’s Hospital.
In a campaign that at first appears to be a Halloween thriller, Oxfam takes a look at the scary realities of tax avoidance.
A round-up of the scariest and funniest ads from New Zealand and around the world for Halloween.
As #shreddingforsummer posts pop up all over social feeds, Speight’s has released a humorous spot showing the fitness struggles of a regular Kiwi bloke.
