Partner articles
Uno Loco rediscovers the power of human connection
By

The global spend on digital marketing breaks new records every year and it has become hard to imagine any medium that might challenge this growth, writes Blair Glubb, chief executive and co-owner of event specialists, Uno Loco. So, imagine his surprise upon joining the event marketing industry and discovering that real life experiences are making a comeback. That old thing we just used to call life, is now a marketing trend, and it’s booming.

Opinion
Taming the HiPPO
By

OK, so I’ve put on a bit of weight lately but I still took exception to the recent description of me as a Hippo. Turns out they were right – I have been throwing a bit too much weight around when it comes to generating ideas. So I’ve put myself on a tight leash and I’m learning to tame my natural instincts.

News
New Zealand’s mental health and creative industries, part two
By

When the Government Inquiry into Mental Health and Addiction report was released in December last year, it painted a grim picture. “New Zealand is experiencing a rising tide of mental distress and addiction,” it said. “The cost of poor mental wellbeing and addiction is high. It is a high cost to individuals, families and whānau, businesses and organisations, communities, government and the country as a whole.” While the spotlight has been shone on specific demographics, one sector that is also toiling under pressure is our creative industries. We all know the squeeze of creative work well: late nights, long hours, client demands, unrealistic deadlines, impostor syndrome, self-criticism. This, coupled with the sensitive disposition creative people tend to have, often creates an environment where mental health issues can flourish. However, these people also have a talent for communicating ideas at a time when New Zealand has a base-level awareness of the problem, but not a deeper understanding or the tools to fix it. In part two, Elly Strang talks to the new wave of creators who are coming up with inspiring solutions to confront our mental health problem head on.

Partner articles
Milk delves into the New Brand Economy
By

Never before have we questioned the role of brands so much. From our boardrooms to our living rooms, we are challenging their value and searching to create deeper connections that reflect our changing human needs and expectations of businesses. Design agency Milk delves into the New Brand Economy.

News
New Zealand’s mental health and creative industries, part one
By

When the Government Inquiry into Mental Health and Addiction report was released in December last year, it painted a grim picture. “New Zealand is experiencing a rising tide of mental distress and addiction,” it said. “The cost of poor mental wellbeing and addiction is high. It is a high cost to individuals, families and whānau, businesses and organisations, communities, government and the country as a whole.” While the spotlight has been shone on specific demographics, one sector that is also toiling under pressure is our creative industries. We all know the squeeze of creative work well: late nights, long hours, client demands, unrealistic deadlines, impostor syndrome, self-criticism. This, coupled with the sensitive disposition creative people tend to have, often creates an environment where mental health issues can flourish. In part one of a series, Elly Strang looks at the scale of the mental health problem in New Zealand’s creative industries.

News
Canvas combines with Weekend to launch new bumper magazine
By

Every Saturday for the last 16 years, the Weekend Herald’s glossy lift-out lifestyle magazine, Canvas has indulged readers with its signature blend of leisurely weekend content while sister lift-out Weekend has given readers a rundown on the weekend’s happenings. Now, the pair are joining forces to make a one-stop-shop lift-out for weekend content. We chat with NZME Weekend magazines editor Sarah Daniell about shaking things up.

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