Pead PR announces a change in ownership

Pead PR’s ownership has had a changeup this week, with managing director Sarah Munnik and group account directors Anna Farrera and Louisa Kraitzick joining CEO and founder ​Deborah Pead as shareholders.

Pead says building the business has been a life mission for her and it makes her proud to see colleagues, who she admires so much, choose to dedicate their passion and ability to the continued growth and success of it.

“This is a natural progression for us and one that started three years ago with the appointment of Sarah Munnik who is now our MD. Sarah has been a big part of our recent success and has focused on diverse agency leadership and developing the skills of our wider team.”

Pead PR’s offer has expanded in the past year to now include a full-service in-house content production team as well as a depth of expertise in digital and social media.

Munnik says the communication landscape has changed and will continue to do so.

“We’ve always prided ourselves on anticipating what those changes may be and ensuring we are well equipped to adapt our services accordingly, without losing sight of the fundamentals of communications.”

Pead PR is s member of global communications platform IPREX and the shared ownership model will see the business remain independent and New Zealand owned.

Despite the changes to the agency’s ownership, Pead is not stepping away from the business anytime soon. She will continue to work across new business development, client relations and projects close to her heart, while broadening her focus to new challenges in the years ahead.

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