Features
The State of Adlandia – part two
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From driving business to delving into data, advertising agencies and clients have plenty on their plates as the new year begins. It can be a complex world out there with constant technological developments, the changing expectations of customers and the tension of creating effective campaigns. Georgina Harris spoke with agencies and clients to get a general overview of today’s landscape: what the latest challenges are, recent trends and what the community would like to see from 2019.

Features
The State of Adlandia 2019 – part one
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From driving business to delving into data, advertising agencies and clients have plenty on their plates as the new year begins. It can be a complex world out there with constant technological developments, the changing expectations of customers and the tension of creating effective campaigns. Georgina Harris spoke with agencies and clients to get a general overview of today’s landscape: what the latest challenges are, recent trends and what the community would like to see from 2019.

Opinion
A fight for democracy
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Ben Rose, general manager of newspapers at Stuff, reflects on discussions about the future journalism and business models for print at the World News Media Congress.

News
NZME hits first-year paywall target in just six weeks
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NZME’s punt on the paywall appears to be paying off, with CEO Michael Boggs saying New Zealanders have put a high value on the importance of quality journalism by backing NZ Herald’s digital news subscription service – the paywall has reached 10,000 subscribers in just six weeks.

Partner articles
Uno Loco rediscovers the power of human connection
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The global spend on digital marketing breaks new records every year and it has become hard to imagine any medium that might challenge this growth, writes Blair Glubb, chief executive and co-owner of event specialists, Uno Loco. So, imagine his surprise upon joining the event marketing industry and discovering that real life experiences are making a comeback. That old thing we just used to call life, is now a marketing trend, and it’s booming.

Opinion
Taming the HiPPO
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OK, so I’ve put on a bit of weight lately but I still took exception to the recent description of me as a Hippo. Turns out they were right – I have been throwing a bit too much weight around when it comes to generating ideas. So I’ve put myself on a tight leash and I’m learning to tame my natural instincts.

News
New Zealand’s mental health and creative industries, part two
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When the Government Inquiry into Mental Health and Addiction report was released in December last year, it painted a grim picture. “New Zealand is experiencing a rising tide of mental distress and addiction,” it said. “The cost of poor mental wellbeing and addiction is high. It is a high cost to individuals, families and whānau, businesses and organisations, communities, government and the country as a whole.” While the spotlight has been shone on specific demographics, one sector that is also toiling under pressure is our creative industries. We all know the squeeze of creative work well: late nights, long hours, client demands, unrealistic deadlines, impostor syndrome, self-criticism. This, coupled with the sensitive disposition creative people tend to have, often creates an environment where mental health issues can flourish. However, these people also have a talent for communicating ideas at a time when New Zealand has a base-level awareness of the problem, but not a deeper understanding or the tools to fix it. In part two, Elly Strang talks to the new wave of creators who are coming up with inspiring solutions to confront our mental health problem head on.

Partner articles
Milk delves into the New Brand Economy
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Never before have we questioned the role of brands so much. From our boardrooms to our living rooms, we are challenging their value and searching to create deeper connections that reflect our changing human needs and expectations of businesses. Design agency Milk delves into the New Brand Economy.

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