Following the Christchurch terror attack on 15 March, the Association of New Zealand Advertisers and the Commercial Communications Council called on the advertising and media industry to think about where advertising dollars were going, and to put pressure on Facebook regarding its live-streaming capabilities. With the heat on social media platforms, Georgina Harris spoke with local media organisations about moves taken in light of the tragedy, how they ensure a safe environment
for advertisers, and how they are tackling the changing industry head-on.

Aaron McMinn grew up exploring visual mediums and turned that passion into a job when he entered agency land. Today, he’s a creative director at Wunderman Thompson but not all his creative pursuits are for clients. Some are for himself. Erin McKenzie talks to McMinn about his extra-curricular projects and how they’re benefiting and his client work and agency.

Snaps all around for Powershop, Vodafone and Warmer Kiwi Homes.

Our advertising landscape continues to rotate around the growth of digital and how digital can be used to further capture the attention of viewers. Yet there is one type of adverting so simple, so primal, so no-nonsense that even in this computer run society it has survived. We’re talking here, about inflatable, or balloon, advertising.

In a new brand campaign, by EightyOne, Powershop is shining a light on the relationship consumers have with their electricity through a young woman and a big pink blob.

Get out the tissues. Vodafone is celebrating the possibilities of 5G in a beautiful campaign by DDB dubbed ‘Huxley’.

Our weekly wrap up of good things, strange things, and slightly depressing things from inside the intertubes. Tirohia te reira, check it out.

The results of the third GfK Radio Survey for 2019 are out and The Edge is holding strong in top position for commercial stations, with a weekly cumulative reach of 590,800 listeners. These listeners contribute to the 3.3 million New Zealanders who listen to commercial radio in their everyday lives.

Clemenger BBDO and Warmer Kiwi Homes have banded together to promote the second phase of the Warmer Kiwi Homes grant.

Meridian have teamed up with Garage Project brewery to launch Turbine Pale Ale and introduce the energy company’s new renewable energy certification.

Te mahi pai (good work) to Pepsi NZ, Meridian and Garage Project, Augusto and the Māori Language Commission, and Dettol.

Two international companies, Sweetshop and Green Productions have joined forces to launch Sweetshop & Green into Australia and New Zealand. The new company has a focus to bring small and large scale tv and film productions to the country.

Aiming to get New Zealanders to speak more Te Reo Māori than a native Australian bird, Augusto and the Māori Language Commission have issued a fairly easy seeming challenge to our Kiwis.

The MPA judges described this year’s ‘Rising Star’, Erin Berryman, as a commercially-focused editor who has demonstrated strategic nous during her site, Beautyheaven, launch and ongoing development. Here, Berryman shares her thoughts on the award and the industry she is rising through.

DDB Group has launched its fifth agency following growth and globally successful campaigns. Tribal Worldwide New Zealand now leads the group’s digital department.