Last night, 13 gold Effies were awarded to the country’s most effective marketing campaigns at the 2019 Effie Awards. There, FCB celebrated success, winning the Most Effective Agency of the Year and the Grand Effie for its Pak’nSave’s Stickman work, while DB Breweries was named the Most Effective Client of the Year and saw Sean O’Donnell take out the inaugural Most Effective Marketer
Former MediaWorks radio chief executive, Wendy Palmer, has announced her new move to NZME. Palmer is due to start as their chief radio and commercial officer from mid-November.
Hal Crawford, news director at MediaWorks, will leave the company in February next year. The announcement comes days after news of MediaWorks’ TV business going up for sale.
The new woke consumer strongly believes that the efforts of governments and businesses are still inadequate. Here, Duncan Shand gives his advice on how marketers should be encouraging organisations to meet new consumer expectations.
With New Zealand lacking engineers, Engineering New Zealand set itself a goal to inspire Kiwi kids with its Wonder Project.
Vogel’s has taken out Colmar Brunton’s Ad Impact Award for September with its charming ‘Nothing compares to Vogel’s’ spot by The Enthusiasts.
Last month, TVNZ rolled out user profiles on TVNZ OnDemand allowing users to have their own spaces to watch their favourites. With the update giving TVNZ an insight into who is watching, we talk to general manager of product and data Carmen Aitken and associate commercial director Jodi O’Donnell about how it’s improving the customer and advertiser experience.
Our second week of Influencer Month kicks off with award-winning social media agency, Socialites. Here, CEO and founder, Wendy Thompson, talks new challenges and harnessing the power of a connected community.
Put your hands together for Carpet Court, Breast Cancer Foundation and Blind & Low Vision New Zealand.
Our third week of Influencer Month starts with social media specialists, Mosh. Here, Julian Thompson, a partner of Mosh, talks about how brands need a specialised offering to build awareness through different social channels.
As part of Influencer Month, Populr showcases how it’s building trust, reaching people, raising money and generating attention through its campaigns.
The Out-of-Home Media Association of New Zealand (OMANZ) has reported the continued growth of the out-of-home sector with net media revenue in the July – September 2019 period increasing by 22 percent year-on-year.
sKids and Nestlé proved the perfect pair to get Kiwi kids cooking healthy meals.
Blind & Low Vision NZ, YoungShand and Pead PR have teamed up to make the Internet more accessible by asking individuals and businesses to use the ‘Alt Text’ function when publishing digital images in the ‘#AltTextForAll Movement’.
The first-ever tap and go donation panel has hit our streets thanks to oOh!media. The bus shelter allows passengers to tap their eftpos card to make a three dollar donation to the Breast Cancer Foundation.
Last night our nation’s finest agencies gathered together at Galatos for the Battle of the Ad Bands (BOTAB) held by Flying Fish productions. There was singing, there was dancing, there was no lack of feathers and glitter, and most important there were some very deserving winners.
Industry happenings at Verizon Media, We Are Frank and MiQ.
Our weekly roast of dramatic things, stupid things, and colourful things from inside the international Intertubes. Tirohia te reira, check it out.
Following the birth of social influencers, we speak to The Social Club’s Georgia McGillivray about how the industry is taking off in New Zealand as marketers see results.
NZME’s group director of entertainment, Dean Buchanan, has announced today that he will be departing the business on 29 November after six years in the role.
MediaWorks has announced it intends to sell MediaWorks TV as well as its Flower Street property which includes its television head office and studios. It will retain ownership of radio and QMS.
Broadcaster MediaWorks is cutting key local TV comedies. Mediawatch says It’s a further sign of the company’s deepening problems and wider troubles in free-to-air television, and is also a headache for the broadcasting funding agency New Zealand On Air.
On Ponsonby Road, a Lumo digital billboard has been spotted in front of a JCDeaux billboard. StopPress went to the players involved to ask what was going on.
Influencer Month kicks off with New Zealand’s leading influencer marketing platform, Populr. Here, managing director, James Polhill, talks about sparking authentic conversations between brands, influencers and their fans, while reaching millions of customers across all major platforms.
Executive creative directors Lisa Fedyszyn and Jonathan McMahon have resigned from Stanley St.
This week marked New Zealand’s very first Think With Google event, ‘Bridging the Digital Divide’. Here, country director of Google New Zealand Caroline Rainsford shares how these events will help create meaningful business connections.
Women in marketing in New Zealand are curious, creative change-makers. To celebrate their impact on the industry and dive deep into some lively discussions about what it’s like to be a woman in the industry, the Marketing Association is hosting its Women In Marketing event next Tuesday, which is the first of its kind. Speakers on the line up include Anna Dean and Angela Meyer, co-founders of Double Denim, Cassie Roma, head of content marketing at The Warehouse Group, Caitlin Attenburrow, brand manager at Whittaker’s, Julia Jack, chief marketing officer at Mercury and Idealog’s Elly Strang, who will be moderating a panel with some of the previously mentioned women. Read on for more details on where to find tickets.
DB Breweries needed to re-energise its Monteith’s brand so it crafted some fresh packaging, a new brand platform and new brews.
