Tap to donate charity billboards hit the streets

The first-ever tap and go donation panel has hit our streets thanks to oOh!media. The bus shelter allows passengers to tap their Eftpos card to make a three dollar donation to the Breast Cancer Foundation.

The new campaign brings technology down to street level, with the first one located in on Auckland’s Queen Street. The new tap and go donate panels on the shelters allow commuters to donate three dollars with the tap of their card or Apple Pay. The bus stops will also be rolled out through Christchurch, Wellington and the wider Auckland. 

oOh!media New Zealand’s General Manager, Nick Vile, said he was thrilled to have the Breast Cancer Foundation NZ officially kicking off the new product offering, which he says will become an effective and engaging way for charities to gain community support.

“The technology is not new but when combined with our panels at street level it is a really powerful and affordable way for charities to engage “on the go” New Zealanders,” he said.

“All funds collected from this initiative will be directed straight into the charity’s account via a secure process that follows the PCI Data Security Standard. The card reader is purely tap-and-pay, with no pin pad, and with the system set to a small donation amount, it allows for a seamless and secure transaction.”

Breast Cancer Foundation NZ’s chief executive, Evangelia Henderson, said the new panel enables people to donate to an important cause in a unique way.

“We’re delighted to be first to use oOh!media’s new donation panels. Breast Cancer Foundation NZ is always looking for innovative ways to spread the breast health message and to raise vital funds for our work. It’s great that oOh!media’s new donation panels are helping us to do this,” she said.

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