Vogel’s has taken out Colmar Brunton’s Ad Impact Award for September with its charming ‘Nothing compares to Vogel’s’ spot by The Enthusiasts.
The campaign shows a story of Kiwi kindness in the face of a power cut, as the protagonist goes in search of the perfectly toasted Vogel’s for breakfast.
According to Colmar Brunton, the ad won the award for its strength in three areas:
- Brand Love
- Talkability
- Impact
