StopPress noticeboard: 18 October

Growing partnerships 

We Are Frank, New Zealand’s independent ad tech and creative agency have partnered with the global marketing technology giant, Amobee. 

This local deal means that through Amobee’s data management platform, Frank advertisers will now have an independent, end-to-end advertising and data management platform across all channels, formats and devices.

Amobee is an independent platform which provides brands, agencies and broadcasters with advertising solutions for the converging world.

New to New Zealand

Stitch, a new advertising and marketing technology consultancy agency, has opened its doors. Stitch is led by co-founders Adnan Khan and Simon Wedde, and along with 30 years joint experience working with big international names, their newest venture is set to combine the best of strategy, data, advertising, and marketing technology to help businesses deliver better customer experiences.

The founders bring in 30 years combined strategic experience, learnt from companies such as Facebook, Microsoft, Initiative Media, Saatchi & Saatchi and Colenso BBDO. Stitch has launched into market with five foundation clients including Turners Automotive Group.

Joining the dots

Dot Love Data has announced an expansion of its offering by partnering with Eyeota, an audience technology platform which enables the intelligent use of data. 

DOT Loves Data’s product, Segmomento, is a dynamic, real-time behaviour and socioeconomic data-driven tool that produces audience segments representative of the entire New Zealand population. 

Eyeota is currently the only audience technology platform to offer Segmomento audience segments for use in programmatic targeting. This partnership will further enhance the global Eyeota Audience Marketplace which currently offers more than 4 billion unique profiles to help advertisers and marketers identify and target quality audiences for their campaigns. Eyeota is the leading source for audience targeting data in New Zealand and Australia.

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