News
How Mosh is using influencers to reach the masses
For our third week of Influencer Month, Mosh showcases how it’s using micro and macro influencers to grow engagement for its brands across social media. “When…
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Features
The unparallel importance of pairing the values of influencers to brand
It’s one of the biggest challenges of influencer marketing, pairing the right individual with the right brands. Done right, it can create a harmonious relationship that…
News
Part Two: “We should see ourselves as business leaders”: Andrew Geoghegan on mature media use, effectiveness culture and diversity
This year, Andrew Geoghegan, global head of consumer planning at Diageo, joined the Effie judging panel to assess the effectiveness of New Zealand’s advertising. Following the…
StopPress exclusives
Building social media brand awareness with Mosh
Our third week of Influencer Month starts with social media specialists, Mosh. Here, Julian Thompson, a partner of Mosh, talks about how brands need a specialised…
News
StopPress noticeboard: 1 November
Launches, expansions and acquisitions across the Industry. Lumo goes nationwide Lumo Digital Outdoors officially rolled out nationwide across New Zealand as it introduces three more smart screens across…
News
The Compendium: 1 November
Funny stuff, weird stuff, and downright stupid stuff from our international Intertubes. Surely, sureeelyyyy, there could have been an easier way to tell us about this…
News
International view: November 1
Bauer Media buys Seven West Media, and Australian Marketing Magazine closes its print operations. See what’s been happening in our international view. Marketing Magazine Australia closes…
News
Zavy + StopPress Social Scoreboard: Air NZ still flying high
With October over, the Rugby World Cup coming to an end and the build-up starting for the Christmas season, it’s time to take a look at…
News
TRA and ThinkTV Top 10: Lotto, BNZ and Cadbury come out on top
Dogs, donkeys and dancing feature in New Zealanders favourite ads, identified in ThinkTV and TRA’s bi-monthly viewer-led research to uncover the top 10 ads on TV.…
News
BC&F Dentsu to welcome Bex Radford as creative partner
BC&F Dentsu has announced Bex Radford will be joining its ranks as a creative partner in 2020. Radford will bring both local and international experience to…
Features
TVNZ-NZ Marketing Awards 2019: Skinny uses famous names to win Best Marketing Communications Strategy
To secure its future, Skinny brought in the help of some famous names to help out. The Challenge In 2018, things were make or break for…
News
Up-and-Comers: Mona Gabr, UX/UI designer
We’ve given the mic to the industry’s future leaders. Mona Gabr, a UX/UI designer, shares her thoughts on the design industry. Last month, Mona Gabr won…
News
QMS Media to be sold to Quadrant Private Equity
According to the announcement “Quadrant will acquire 100 percent of the issued share capital of QMS Media for a cash price of $1.22 per share by…
Features
Debating the change: Is digital actually altering how we operate?
Let’s start the debate! Rosie Yakob and Tom Goodwin recently opposed or agreed with how digital is (or isn’t) changing our industry landscape. Who do you…
News
Socialites takes a dive into its most successful campaigns
As part of Influencer Month, Socialites showcases how authenticity creates a connection to the community and is the key to driving engagement through social media. It’s…
News
Part One: “We should see ourselves as business leaders”: Andrew Geoghegan on mature media use, effectiveness culture and diversity
This year, Andrew Geoghegan, global head of consumer planning at Diageo, joined the Effie judging panel to assess the effectiveness of New Zealand’s advertising. Following the judging, Erin McKenzie sat down with him to talk about New Zealand’s strengths, weaknesses and the change-makers marketers have the power to be. PART ONE.
Partner articles
oOh! on the evolution of Classic
The rise of digital has generated lots of talk about screens in the Out of Home industry – but what about Classic Out of Home? We talk to oOh! media’s General Manager, Nick Vile, and Head of Sales, Ben Gibb, about the role for Classic Out of Home in an increasingly digital world, why oOh! is continuing to invest in new Classic sites and why advertisers should follow suit.
News
Goodbye, old StopPress.
After months of preparations, weeks of tears and only a few threatened resignations, our new StopPress site is getting ready to launch.
News
The Compendium: 2 October
Our weekly roast of dramatic things, stupid things, and colourful things from inside the international Intertubes. Tirohia te reira, check it out.
News
Effies 2019: FCB and DB Breweries bask in golden glow
Last night, 13 gold Effies were awarded to the country’s most effective marketing campaigns at the 2019 Effie Awards. There, FCB celebrated success, winning the Most Effective Agency of the Year and the Grand Effie for its Pak’nSave’s Stickman work, while DB Breweries was named the Most Effective Client of the Year and saw Sean O’Donnell take out the inaugural Most Effective Marketer
News
Wendy Palmer set to join NZME ranks
Former MediaWorks radio chief executive, Wendy Palmer, has announced her new move to NZME. Palmer is due to start as their chief radio and commercial officer from mid-November.
Movings & Shakings
Hal Crawford set to leave MediaWorks
Hal Crawford, news director at MediaWorks, will leave the company in February next year. The announcement comes days after news of MediaWorks’ TV business going up for sale.
Opinion
Duncan Shand on kids, culture, and climate change
The new woke consumer strongly believes that the efforts of governments and businesses are still inadequate. Here, Duncan Shand gives his advice on how marketers should be encouraging organisations to meet new consumer expectations.
Features
TVNZ-NZ Marketing Awards 2019: Engineering New Zealand’s Wonder Project wins Best In-house Marketing
With New Zealand lacking engineers, Engineering New Zealand set itself a goal to inspire Kiwi kids with its Wonder Project.
StopPress exclusives
Toasted to perfection: Vogel’s takes out September Ad Impact Award
Vogel’s has taken out Colmar Brunton’s Ad Impact Award for September with its charming ‘Nothing compares to Vogel’s’ spot by The Enthusiasts.
News
TVNZ unveils user profiles on OnDemand, improves personalised advertising
Last month, TVNZ rolled out user profiles on TVNZ OnDemand allowing users to have their own spaces to watch their favourites. With the update giving TVNZ an insight into who is watching, we talk to general manager of product and data Carmen Aitken and associate commercial director Jodi O’Donnell about how it’s improving the customer and advertiser experience.
Partner articles
Appreciating the fine line of art and science with Socialites
Our second week of Influencer Month kicks off with award-winning social media agency, Socialites. Here, CEO and founder, Wendy Thompson, talks new challenges and harnessing the power of a connected community.
News
Ads of the week: 22 October
Put your hands together for Carpet Court, Breast Cancer Foundation and Blind & Low Vision New Zealand.
Partner articles
Building social media brand awareness with Mosh
Our third week of Influencer Month starts with social media specialists, Mosh. Here, Julian Thompson, a partner of Mosh, talks about how brands need a specialised offering to build awareness through different social channels.
