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BC&F Dentsu to welcome Bex Radford as creative partner

BC&F Dentsu has announced Bex Radford will be joining its ranks as a creative partner in 2020. Radford will bring both local and international experience to the team. 

In her role, Radford will lead the agency’s creative thinking and solutions. Radford is relocating from Amsterdam at the end of the year and is set to join the company at the start of 2020.

Radford – having worked in Europe and the US, as well as New Zealand – brings experience in advertising, design, and strategy. Recently she has been running her own design practice as well as teaching design-thinking and creative strategy at the University of Applied Sciences Utrecht.

Managing director Murray Streets says Radford’s distinctiveness sets her apart. 

“We always encourage our clients to be distinctive so it was important for us that we followed suit in hiring for this vital position. There are a number of experienced advertising practitioners around, but we wanted more. We’re excited to find someone whose skills and breadth of experience will help us deliver distinctive and effective work for our clients in this challenging world. Writer, design thinker, teacher and all-round good human, Bex is a singular talent.”

Radford adds the move back home brings excitement and new aspirations. 

“I’m so excited to be heading home and joining the BC&F Dentsu family,” says Bex. “The ways we create and consume brands has changed radically since I left Aotearoa a decade ago, and both clients and consumers expect (and deserve) more from our industry and its ideas. I can’t wait to join the only team of creative thinkers in New Zealand focused solely on helping brands become disproportionately distinctive.”

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