News
DHL and Surf Life Saving NZ flip out over water safety
DHL and Surf Life Saving New Zealand have a new initiative to help keep water safety knowledge at the front of minds for Kiwis ‘Flip’n Stay…
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News
“This is f*cking PR”, The second annual Pressies Awards happily celebrate the industry
Public Relations, brand experience, events, social media industry professionals, agency folk and Patrick Gower all migrated to Ponsonby last night to attend the second annual Pressies…
News
Our founders on the creation, awkward adolescence and glow-up of StopPress
On the eve of the 10 year birthday of Stoppress, founders Martin Bell and Vincent Heeringa reflect on how it arrived almost stillborn. Our baby first appeared as…
Opinion
How to break the shackles of work stress with easy mindfulness
Work-related stress is quickly becoming a serious health threat. New Zealand is the 4th most notorious country in the world for unmanageable stress, with an alarming…
News
Watch out: Part Time Rangers saves the shark 80’s-style
Local alcohol company Part Time Rangers is channelling Bay Watch for ‘#Sharkwatch’, a campaign by Pitchblack to promote the drink’s efforts to save the sharks. Featuring…
News
Up-and-Comers: Maisie D’Cruz, DDB
We’ve given the mic to the industry’s future leaders. Maisie D’Cruz, junior creative and copywriter at DDB has worked across several large campaigns including the recent…
News
TVNZ-NZ Marketing Awards: Subaru drives new perspectives, takes home Automotive Award
To launch its 2018 Forester model, Subaru gave the vehicle a new lease of life with a powerful through-the-line campaign. The Challenge With the SUV segment…
Uncategorized1
Ads of the week: November 26
Let’s all scream in unison for Okana, Volkswagen and Long White Vodka. https://youtu.be/DkIObrYL3cQ Who is it for? Saatchi & Saatchi for OkanaWhy we like it: Hypnotic,…
News
We are about to see a lot more brand experiences: a look at Bombay Sapphire’s ‘Name Your Creation’ campaign
In a growing competitive market, it’s important to use new methods to connect with audiences. More and more that connection is being made through experiences, and…
Features
Bridging communities: Lili Wang on Chinese Herald’s 25 years’ of evolution
In the wake of Chinese Herald blowing out 25 candles, we talk to owner Lili Wang about how the paper has cemented its place in New…
News
Up-and-Comers: Lily Ng, Royal New Zealand College of General Practitioners
We’ve given the mic to the industry’s future leaders. Lily Ng, communications advisor at the Royal New Zealand College of General Practitioners, has recently been appointed…
News
Andrew Szusterman joins NZME
Andrew Szusterman has announced a move to New Zealand Media and Entertainment (NZME) as their new consultant from November to February 2020. He will then step…
Partner articles
Research shows how news media can improve advertising effectiveness and boost profit
The director of insight at Newsworks UK says that media planners seem to believe that “nobody does anything normal anymore”, yet research shows that consumers continue…
Uncategorized1
The Compendium: November 22
Not quite ready for Christmas? Avoid this week’s round-up of adverts from our international Intertubes. https://www.youtube.com/watch?v=xPvSYM3Cth0 Bless this spot gives all the vibes. https://www.youtube.com/watch?v=trbqg-fzARQ Nothing says…
News
International view: 22 November
Dentsu Aegis Network’s With Collective and Isobar Australia have merged and global News Corp goes under fire for Climate Change denying. Merging Recently announced Dentsu Aegis…
News
Long White Vodka runs wild in new brand platform
Long White Vodka is getting musical for summer with the help of Kiwi band Racing and TBWA. Called ‘This is Forever’, the campaign is a montage…
Movings & Shakings
Movings/Shakings: 21 November
Industry happenings at Fish&Clips, IPREX, and The Social Club. Appointed president Sarah Munnik has been appointed the new Asia-Pacific regional president for IPREX alongside her existing…
News
Radio survey heralds enduring stability of commercial radio, More FM comes out on top
The fourth GfK commercial radio survey has been released for 2019. The last look for the year reveals the stability of radio in New Zealanders’ lives…
News
Rolling out: DDB and Volkswagen say farewell to the Beetle
DDB has rolled out its latest campaign to help Volkswagen say goodbye to its iconic Beetle after 80 years. The car has been discontinued off the…
StopPress exclusives
KiwiPlates takes out October Ad Impact Award
KiwiPlates ‘Everybody’s got something’ has taken out the October Ad Impact Award. The ad, which was created by Saatchi & Saatchi, was praised for its simple…
Partner articles
DI Day: Does analytics work in an agile organisation?
Data Insight’s very first DI Day welcomed an array of inspiring speakers. One of the members of our ‘Leaders in Data Transformation’ panel, Alex Tran, shared…
News
NZME confirms it is in discussions to buy Stuff
The Commerce Minister is refusing to comment on reports the government is backing a new bid from NZME to buy Stuff. NZME has confirmed it is…
Opinion
Display advertising isn’t all about clicks, here are four ways to drive incremental conversions
We’ve come a long way since the first display banner ad ran in 1995. Brendan Muller, New Zealand sales director at Quantcast, explains how marketers should…
News
The man, the stick, the legend; Behind the legacy of Pak’nSave’s Stickman
We’re all familiar with the Kiwi icon known to us as Stickman. The stick character has solidified itself within our society over the past 11 years,…
News
The more the merrier this Christmas says New World
New World have unveiled this year’s Christmas ad, showing the generous Kiwi tradition of inviting every available Tom, Dick and Harry to Christmas lunch, resulting in…
Uncategorized1
Ads of the week: 19 November
https://youtu.be/5RFZcVRB_VY Who is it for? Pak’nSave by FCB Why we like it: As a huge fan of Christmas it’s hard not to like anything festive. The…
Features
Putting your hand up: Whittaker’s Catlin Attenburrow reflects on her road to brand manager
Having spoken at the Marketing Association’s recent Women in Marketing and Brainy Breakfast events, we touched base with Caitlin Attenburrow, brand manager at Whittaker’s, to hear…
News
Sneakers agency appointed by AA home
Sneakers agency has announced a new partnership between them and AA Home. Sneakers who has a close relationship with the AA Home team were appointed without…
News
StopPress noticeboard: 18 November
Launches, expansions and acquisitions across the industry. Take notice Go Media has launched the high-impact Traffic Side 5m x 2.2m landscape ad-format on the Wellington Met…
Partner articles
A sporting chance: How the NZOC fired up our love of the Olympics
The latest episode of the Face 2 Face podcast explores how the New Zealand Olympic Committee got Kiwis thinking about quadrennial events every single day. Here…