Public Relations, brand experience, events, social media industry professionals, agency folk and Patrick Gower all migrated to Ponsonby last night to attend the second annual Pressies Awards.
Guests packed the room as Patrick Gower threw shade, tossed banter, told some jokes and applied for a job in PR. Screaming boldly, “This is f*cking PR,” before turning professional and reading out the nominees.
There were many ‘metals’ given out over the course of the night, with 16 silvers, 12 golds and a grand Prix most likely sitting in the reception area of some very dusty feeling agency people.
Three of the golds awarded on the night, after two rounds of judging were for Special Group who won along with their client Uber, for their campaign “How Uber Eats Ambushed a Shark with a Fish”; this included a Gold in Best Experiential or Event, Best Implementation and Best Integrated Campaign.
MKTG won two Golds for The Movember Foundation and the campaign “A Moment AGAINST Silence”. The golds were picked up in “in the Best Use of Media Relations category and again in the “tough to win” Strategic Thinking category. This great campaign went on to win the Grand Prix of the night much to the delight of the crowd.
Fuse had a fantastic night, not only winning two Gold awards, but also picking up a haul of six Silvers. “I am Hope” with Kiwibank won Gold in Best Sponsorship or Media Partnership and also in Best Use of Social Media.
FCB picked up two golds for two different campaigns; Gold in Best Use of Social Media for “Pre-Testie Bestie” for the Health Promotion Agency and a Gold for Testicular Cancer in Best Experiential or Event for “A Conversation Starter for Cancer”.
Eleven PR won a Gold for their work with Asahi “Presenting Akai Doa” and a Silver with ANZ in Best Integrated Campaign with “Meet Mr Humfreez.”
Mango Communications won a Gold for their “#Goodchat” campaign for 2 degrees in Best Use of Media Relations and a Silver in Best Sampling or Retail Activation for the work “Tip Top & Whittaker’s for Tip Top.
Magico Marketing Activations and Bike Barn won a brilliant Gold for Bravest Client for the campaign “Making a tangible Difference for Kiwi Kids,” as well as a Silver for the same campaign in Best Sponsorship or Media Parntership.”
And Drum took out two Silvers, the first in Best Implementation or Production for Lotto’s “Home for Xmas”
and the second Silver in Best Integrated Campaign for “KFC’s Open Kitchens.”
Sean Brown, GM of Mango and Convenor of Awards for 2019 said “It was great to see the quality and variety of entries in this second year. Well done to all the entrants and we look forward to seeing more of their excellent work at the 2020 awards.”