News
Time for change: Developing brave partnerships
For over a decade, we’ve been helping our clients be brave, writes Brendon Doig. Because to start a business is. Taking that leap of faith. Challenging…
Get the latest direct to your inbox twice a week. Sign up today.
News
Motion Sickness encourages connection in a time of isolation
Motion Sickness has released a short film about the importance of sticking together by keeping apart, showcasing the sometimes slow, but always positive experience of face…
News
Hypermedia announces new general manager of media
Hypermedia has welcomed in Adam McGregor for its newly created role of general manager – media. McGregor joins Hypermedia from his previous position at oOh!media where…
News
StopPress noticeboard: March 23
NZ companies need stronger UX design strategies Earlier this month, design and strategy consultancy Digital Arts Network (DAN) released New Zealand’s first Maturity Design Benchmark Report…
Uncategorized1
The compendium: March 20
Finally, some ads that actually convey the intended message. Toyota great, McDonald’s fantastic, Apple please hire a new dancer. https://www.youtube.com/watch?v=LbdvtCQweU0 Aside from reckless driving and pointless…
News
To those of you working from home…
To our creatives finding ‘isolation’ is just a normal weekend for them. To our PR managers burning through their phone batteries on endless ‘follow-ups’. To our…
News
Federation appoints two new managing partners
Creative agency Federation has announced the appointment of two new Managing Partners. Elizabeth Beatty, former FCB General Manager, joins in one of two newly created Managing…
News
Covid-19: How our agencies are preparing for the pandemic
Covid-19 has been on everyone’s minds, from how it’ll affect us personally to how it’ll affect our businesses. A pandemic is a time of uncertainty for…
News
Publicis Groupe get strategic with appointment of Jason Tonelli to new role
Publicis Groupe ANZ has announced the appointment of Jason Tonelli to the new role of Chief Product Officer. On the announcement, CEO Michael Rebelo, explains that…
News
McDonald’s becomes first big brand to utilise TikTok in New Zealand
Mango and McDonald’s have cleverly jumped at the opportunity of a TikTok campaign before any of their competitors thought to do so. Promoting the new Spicy…
News
Dan West moves to Stanley St as head of strategy
Stanley St has welcomed in Dan West as its new head of strategy. West joins the independent agency from FCB. West, who comes from his position…
News
Government unveils $12.1b package to combat Covid-19 impact
Businesses will receive the lion’s share of a $12.1 billion economic rescue package as New Zealand responds to the Covid-19 crisis. Beneficiaries and superannuitants will also…
News
Clemenger BBDO Jim Gall takes Melbourne CEO position
Clemenger BBDO New Zealand has announced Jim Gall’s CEO position will now include Celemenger BBDO Melbourne. In addition to his new role, he will remain chairman of…
News
Listen: Friday Prayers interviews Blair Ensor, investigative reporter at the Mosque attacks
Friday Prayers is a six-part podcast series that features New Zealand journalists who played a significant role in reporting the events in Christchurch terrorist attack. Part…
Features
How is this still a thing? A severe case of the jingles
Let’s talk about jingles, an advertisement method the majority of us love to hate. Repetitive, cheesy and annoying, many of the jingles I have heard in…
Opinion
PornHub’s lesson on knowing your audience
PornHub has proven time and time again that it is attuned to its audience’s needs. From saving the Sperm Whale and the Bees, giving America wood…
News
Inside the March/April issue of NZ Marketing
There is plenty to get excited about in the first issue of NZ Marketing for the year – our Agency issue. Speaking to local industry leaders…
News
NZBusiness magazine to stop monthly printing
SME focused magazine NZBusiness has moved its monthly publication to quarterly. In a note from the editor, the blog post states that, “we really do live…
News
Kiwi wedding magazine Together Journal joins the UK market
New Zealand based wedding magazine Together Journal has recently landed a partnership with influential UK publisher i-can, and is now being sold throughout the United Kingdom…
News
Watch: The Coopers lifetime achievement presentation at the 2020 Axis Awards
The Coopers were recipients of the 2020 Lifetime Achievement Award for this years 40th Axis Awards. The crowd stood and applauded Jon Cooper to the stage…
Partner articles
How to optimise your marketing effectiveness with Neuroscience
By tapping into the science behind the human mind, marketers are gaining greater insight into how consumers respond to brands. Neuromarketing and neuroanalytics company, Neuro-Insight, is…
News
Tourism Fiji invites expressions of interest 2020
Tourism Fiji is inviting media planning and buying agencies to register their interest to work with the tourism body to further its reach into the New…
News
Idealog closes print production, focuses on digital
It was announced today that Idealog magazine will be shifting solely to its digital site and has ceased its physical print production. Founded in 2006, Idealog…
Uncategorized1
The compendium: March 13
This week’s round-up of international ads could be compared to a box of Favourites, we have a delightful Cadbury, a mediocre Picnic and a not so…
Opinion
Understanding the new
A number of recent new business wins have reminded me how much I love working on new clients. Don’t get me wrong, I’m not one of…
News
Axis Awards 2020: Clemenger BBDO, Colenso BBDO and DDB stock pile golds
Last night the industry gathered at Sky City to celebrate the 40th annual Axis Awards. The Grand Axis went to that of Clemenger BBDO, while DDB…
Opinion
Marketing is everything, then and now
Mike Hutcheson explores how the decades of the 70s and 80s were the halcyon days of advertising, and what we can learn from the past. Ad…
News
Movings and Shakings: 12 March
Movings and Shakings at Finch and Mazda. Finch sees double Film production company Finch has announced two new executive producers for its New Zealand arm. Jimena…
News
WARC releases global top 100 creative campaigns
The World Advertising Research Centre (WARC) has released its yearly round-up of top 100 creative campaigns. Here are the top ten and why they deserved the…
News
Beacons invite entries for 2020 media agency of the year
The Beacons for 2020 are now accepting entries for the media agency of the year award. In association with oOh!media and the Comms Council, the Beacons…