Opinion
Intentionally unlearn everything you know
The internet is awash with fast-moving-motion-memes right now. You know the ones, the ones. They’re snapshots of snapshots of short-form thoughts from strangers we’ll never meet…
Opinion
What I hope to hear more and less of following these ‘unprecedented times’
In these uncertain times, we have adapted to cope. Yet our adaption has brought forward certain changes that our team has decided we would both never…
News
IAB report: 80 percent of businesses changing strategies due to Covid
Run by IAB NZ, this survey of over 100 agency and advertiser members and key stakeholders, most of whom are deemed non-essential, provided insights into the…
News
Mango secures ghd partnership
Mango Communications announced it has been chosen to represent the ghd brand across Australia and New Zealand. The agency has been working with ghd for the…
Opinion
The return of the art of the soft sell
Let’s face it. Agencies are in the business of selling. Generating leads, building brands, driving clicks, engagement, quotes, foot traffic, responses. Its all selling and selling…
News
Clemenger BBDO and Finch show the efforts towards empty
Clemenger BBDO, Finch, and Unite Against Covid-19 have released an eerie look into Kiwi efforts to abandon our favourite places for the sake of a better…
Partner articles
After lockdown, be the first cab off the rank
Pictured; Co-founder Ondrej Havas As things slowly shift back towards a new normal, Co-founder of subscription-based video service VideoTaxi, Ondrej Havas, takes us through their efforts…
Opinion
Simple strategies to explore right now on social media
It’s not surprising that people are spending more time on social media now. 47 percent of people surveyed by Global Web Index say they have been…
Uncategorized1
Ads of the week: April 21
ThinkTV, Augsto and DDB have all shown love to New Zealanders this week, and we couldn’t be prouder to be Kiwi. https://www.youtube.com/watch?time_continue=1&v=HGp_ti1NtXs&feature=emb_title Who is it for:…
News
Talk about warm-fuzzies: DDB and The Warehouse release teddybear campaign
DDB and The Warehouse have teamed up to bring a heartwarming campaign to our screens. Dedicated to the nationwide bear hunt that has kept children entertained…
News
Augusto and Wendy’s thank our essential Kiwi warriors
Augusto and Wendy’s have teamed up with the food retailers long term partners The Warriors to thank our essential workers. Speaking from their homes while also…
News
ThinkTV gives special thanks to advertisers supporting media
ThinkTV has released a TVC especially thanking the advertisers who have continued to advertise during the lockdown, and in turn, have supported New Zealand media. The…
News
Mitre 10 campaign encourages lockdown DIY with #letterboxmakeover challenge
With the amount of free time on everyone’s hands at the moment, Mitre 10 has set out the #letterboxmakeover challenge for Kiwis to redesign their mailboxes…
News
Stuff opens up for readership donations
Stuff has announced today the launch of its financial call-out to readers in order to support local journalism. The call out asks readers to contribute, so…
Opinion
DOOH audience metrics: Why real-time data is critical
It seems a long time ago since our government imposed Covid-19 alert level 4, essentially consigning us all to stay at home for four weeks. Who…
News
So close yet so far: Publicis and Heineken encourage socialising responsibly
Created by Publicis in Italy and shared around the world, Heineken’s new campaign highlights the importance of keeping apart so we can be together again. The TVC…
Opinion
The PR lessons of lockdown comms
As I watched PM Boris Johnson’s speech on Monday morning, just following his discharge from hospital after contracting Covid-19, I was taken aback – not only…
News
NPA announces Michael Boggs as chairman
The Newspapers Association (NPA) have announced that Michael Boggs, CEO of NZME, has taken up the position as chairman for the association. Replacing Phil Eustace who…
News
Dentsu Aegis Network NZ has the industry covered with Covered-19
In an effort to provide clarity to the market, Denstu Aegis Network NZ has launched an up-to-date online hub, Covered-19. The website came from the need…
Opinion
When it comes to marketing, counting cards beats throwing dice
Editors note – This was supplied to NZ Marketing Magazine pre Covid-19. Thanks to Daniel Kahneman the idiosyncrasies of human behaviour are increasingly well known. A…
News
Sky offers a million-dollar deal for Covid efforts
Martin Stewart, Sky’s CEO, announced today that the broadcaster would be giving away $1 million worth of free advertising to help initiatives aligned with Covid-19. From…
News
oOh!media’s ‘Isolation art’ paints the town
Introducing the country’s biggest exhibition, The Urban Art Foundation and oOh!media have brought ‘Isolation art’ to the streets. The exhibition, “In Isolation”, focuses on artwork produced…
News
2020 Vision: What is your focus for the year ahead? – Part one
It’s the start of a new decade and our industry is picking up the pace. Here, our industry leaders tell us what their focus is for…
Opinion
From the otherside
From marketing director at Lewis Road Creamery to head of client service at Special Group – we asked Storm Day what’s it like sitting on the…
News
MediaWorks announces upcoming work with Paul Henry
MediaWorks has announced a new show featuring Paul Henry, Rebuilding Paradise. The show is set to feature Henry finding the truth about where we are as…
Partner articles
Publicis Groupe’s Kiwi expansion
We sat down with Michael Rebelo, CEO of Publicis Groupe New Zealand and Australia, to learn more about the moves they’ve been making in the market.…
Movings & Shakings
Data Insight welcomes new client director
Data analytics company Data Insight has welcomed Donna Outram as their new client director. Stepping into her new position from Nintex, Outram says she is looking…
News
Clemenger BBDO and Unite Against Covid call on the help of creatives
Clemenger BBDO and Unite Against Covid are calling on creatives to inspire young New Zealanders to stay committed to the nationwide lockdown, by tempting an offer…
Opinion
Why curiosity is the antidote to today’s uncertain times
Today, as thousands of aeroplanes sit dormant on deserted runways, and the world’s busiest tourist destinations lay silent, it is easy to succumb to anxiety about…
News
Word of Mouth agency confirms business as usual
“It’s business as usual here at WOM,” said the agency in a statement. Word of Mouth confirmed today to clients that despite the changes due to…