Martin Stewart, Sky’s CEO, announced today that the broadcaster would be giving away $1 million worth of free advertising to help initiatives aligned with Covid-19.
From charities, support systems, awareness marketing or fund raising, the announcement has offered Sky’s support where it can.
Already partnering with DDB’s and KidsCan $19 for Covid-19, Sky is committing TV advertising airtime to charities and community organisations aligned with Covid-19 support efforts in New Zealand. Up to 10 initiatives will be supported.
Sky stated the ads don’t need to be fancy, but restrictions will apply if the initiative is chosen.
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