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Inside the June/July issue of NZ Marketing
Your guide to essential marketing, advertising and media matters in New Zealand. CX and the digital direction The customer experience (CX) is at the heart of…
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StopPress noticeboard: June 25
Wins all around of some major brands for Hustle & Bustle and BCG2. Hustled Hard Hustle & Bustle has been announced as the new agency partner…
StopPress exclusives
Don’t treat your employees like mushrooms; The importance of internal comms during times of change
Redundancies, restructuring and reassuring staff. Change management in the time of Covid-19 has been challenging for many businesses to navigate. But, as John Boyd explains, having…
News
It’s cool to be kind: Phantom Billstickers and Not Another colour the streets
Phantom Billstickers and Not Another have combined their creative minds to bring poster initiative Yeah!Local to the streets. During the lockdown, creative entrepreneurs behind Not Another,…
News
Lumo and Pitchblack help thousands hit the ground running
Locally owned companies Lumo Digital Outdoor and Pitchblack Partners both had a massive part to play in the re-opening of many New Zealand small businesses, thanks…
News
Two minutes with: Scott Coldham
Colenso BBDO recently took our the esteemed prize at the 2020 Cannes Lions Festival of Creativity; Agency of the Decade. Here, we talk to managing director…
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One very small pint please: DDB and Emerson’s tiny travelling pub hits the streets
We all know how much Kiwis love a cheeky cold one, so what could be better than a portable pub that travels around the country? DDB…
News
Colenso BBDO named Cannes Agency of the Decade
Cannes Lions Festival of Creativity – the internationally recognised creative awards show – has announced Colenso BBDO as the Agency of the Decade, Pacific. The announcement…
News
Sauce: The digital platform for a new age of slow consumption
By Makayla Wallace-Tidd Celebrating a new beginning with its 2.0 version, founder of Sauce Zeenat Wilkinson, takes us through the new slow and deliberate way they…
News
Hootsuite social survey shows dramatic spike in co-dependence
New data from social media management platform, Hootsuite, shows how Covid-19 and the consequent lockdown have influenced the way the world digitally communicates and consumes social…
News
Here; fuelling the magazine ecosystem with a deliberate difference
Following the sudden news of Bauer Media’s exit from New Zealand, Simon Farrell-Green, previous editor at one of their titles, Home, forced himself into immediate action.…
Movings & Shakings
The Growery keeps on growing
Seasoned marketer, sales manager, and semi-professional baker Emma Hill joins The Growery as Growth Partner. CEO Ben Rose says “Thanks to an increasing number of clients…
StopPress exclusives
In conversation with Boyd PR: Telling your brand’s story in the time of Covid-19
Auckland-based Boyd PR is a full service agency combining fresh ideas and an innovative approach to delivering successful results for their clients in this new Covid-19…
Partner articles
Taking care of business: Why top companies are hailing VideoTaxi
Video is the powerhouse tool in modern marketing and communications, but how do businesses get the best results for their hard-earned dollars? They could add…
Movings & Shakings
Star creative duo join Special Group as ECDs
Independent creative company, Special Group, has hired two new executive creative directors as the agency hints at significant new clients and projects coming out of the…
News
NZME releases new show to battle misconceptions of miscarriages
Miscarriage’s have long been a topic shunned away from the community, yet the taboo placed around this special kind of loss often makes it harder for…
News
Name Suppression Services: Project to those who want it, protect against those who don’t
Protecting your brand is one of the most important aspects of marketing. Yet many companies are still trying to communicate with people who don’t want to…
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NZ Herald announces new hires in a bid to strengthen premium journalism
Pictured; Jane Phare, Kate MacNamara and Sam Hurley. Photo credit – NZ Herald. The New Zealand Herald has announced the appointment of three new business journalists…
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NZME announces Barbara Chapman as chair following Cullinane departure
Barbara Chapman as been announced as the new chair for NZME. The announcement comes after the departure of Peter Cullinane who resigned last week. Chapman has…
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ColensoBBDO shows the heartbreaking truth of real lockdowns
WWF NZ and Colenso BBDO have reminded Kiwis that as we celebrate coming out of Lockdown, many animals will never get that chance. To draw attention…
News
Juno magazine acquired by Opes Partners
It has been announced today that investment magazine Juno has been acquired by Opes Partners in a move to strengthen the offering of both businesses. Juno…
Movings & Shakings
Futurescape Global Appoints new general manager
Glasshouse Consulting has recently appointed Christine O’Sullivan as the new Futurescape general manager after buying Futurescape Global a year and a half ago. O’Sullivan joins Futurescape…
Opinion
Blending brands: the rise of collaboration
It’s commonly accepted that, if nurtured correctly, there can be significant value built into a company’s brand – that collection of intangibles created by the sum…
News
StopPress noticeboard: June 18
Dentsu Aegis and TBWA NZ win big with exceptionally creative campaigns. Dentsu Aegis eliminates competition Dentsu Aegis has won four golds at the annual PR Awards…
News
YouTube trend report: The post pandemic rise in participatory consumption
New stats from Nielsen show that being home bound resulted in a high spike of video content being consumed. To back this up, YouTube APAC culture…
Partner articles
Pandemic highlights crisis planning needs: Agencies still the go-to provider
Crisis management has long been a vital tool in PR agencies’ toolbox – making them indispensable for many businesses and brands. The adaptability, experience, and strategic…
Opinion
Dismantling racism in advertising: How we can move on from the white version of colour
I live in two very different worlds: I was raised white, and I have brown skin. Being brought up by loving Palagi (white) parents, I have…
StopPress exclusives
New World takes out Colmar Brunton Ad Impact Award for May
May was a great month for advertising and competition to win the Colmar Brunton Ad Impact Award was as fierce as ever. After a win from…
News
Vodafone Warriors and NeuroSpot: Demonstrating the marketing power of live sports sponsorship
At the end of the 2019 NRL season, The Vodafone Warriors and behavioural insights agency, NeuroSpot, used Kiwis love of sport to test subconscious emotional reactions…
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Bauer magazines sold to Australia’s Mercury Capital
Bauer media’s magazines in New Zealand and Australia have been sold to Australian private equity firm Mercury Capital. The Sydney-based firm has been in talks to…