Dentsu Aegis and TBWA NZ win big with exceptionally creative campaigns.
Dentsu Aegis eliminates competition
Dentsu Aegis has won four golds at the annual PR Awards Asia 2020 for its ‘A Momet Against Silence’ campaign during Movember.
Dentsu Aegis was the only New Zealand agency featured in the awards and the campaign saw more wins than any other campaign. The categories that were won include, PR non-profit, PR cause realted/public awareness, PR event and Australia & NZ PR campaign of the year.
A Moment Against Silence was created to challenge the lack of conversation men are having when it comes to mental health and suicide.
“We are delighted with the news. It is a great example of what we can achieve as a team and a wonderful way to recognise all the hard work,” says Kimberly Kastelan, general manager of Dentsu Aegis PR & events team.
Dentsu Aegis identified the opportunity to work alongside Movember’s partners, NZR, to reframe the common practice of ‘A moment silence’, to ‘A moment AGAINST silence’ and reach Kiwis on a national scale. Prior to kick-off for the All Blacks game against Tonga, on September 7th, 2019, Movember asked people not to stand in silence, but to turn around and talk to their mates.
As a result, more than 25,000 Kiwis watched the moment live, which was also broadcasted across SKY. During the first week of the campaign, there was a 241 percent increase in visits to the Headfirst website which raised the profile of NZR’s Movember funded mental health initiative.
“It’s fantastic news, I am so pleased for everyone involved. The campaign was a great success and to receive these awards just tops it off,” says Rob Dunne, New Zealand country manager of Movember.
TBWA wins big with wooly smart device
TBWA has picked up the only D&AD Yellow Pencil across the entire of Australasia for ANZ’s Mr Humfreez in the Direct Innovation Category.
Two Wood pencils were also awarded to TBWA for the product design, promotional and direct mail of the campaign, as well as shortlist for impact, design, brands.
“This is a big deal for the agency and a great reward for all the hustle that went into making Mr Humfreez,” says TBWA’s chief creative officer, Shane Bradnick.
“A big thank you to ANZ for being such a brave and innovative partner, their team has worked tirelessly on this project with us and they’ve had huge faith in the vision and purpose for Mr. Humfreez.”
Bradnick says the campaign was created with Wiktor Skoog, head of TBWA/Make, and the bio-design experts at the Univeristy of Waterloo in Canada. Mr Humfreez is a smart device designed as a cute ram, made from wood, wool and ink, that can detect humidity and moisture within a home.
“Mr Humfreez is a magic piece of work and we are so proud of the team and our ANZ partners. Mr Humfreeze delivered great results for ANZ and he is back this winter to help Kwis live in warmer, drier homes,” says TBWA NZ group CEO, Catherine Harris.
