News
Publicis Groupe redundancies expected
In a statement released by Publicis Groupe, 34 roles are being reviewed across Australia and New Zealand that could face restructuring. Says Michael Rebelo CEO of…
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Michael Anderson resigns as MediaWorks CEO
It has been announced today that MediaWork’s CEO Michael Anderson has resigned and will be leaving the media company at the end of the year. Anderson…
News
Movings / Shakings: July 7
Sulu Fiti has recently been appointed as the relationship manager at Boost. He will be working closely with Business Development Manager James Nicolle to establish new…
News
Ogilvy and BP connect to our hearts through caffeine
The Thank You Coffee is set to create a new gratitude during our tough times, and Ogilvy and BP have teamed up to launch BPMe in…
News
Vox Pops: Do listeners change the radio channel during ads?
TRB are big believers in utilising insights to create effective radio advertising campaigns. From online resources for agencies to the extensive knowledge of our planners, we know exactly…
Opinion
What is an ESOP? And why are we thinking about this?
By James Nicolle Boost is 100 percent owned by its owner and CEO Nathan Donaldson. The company is soon to turn 20 years old and Nathan…
News
With Collective and ASB pimp out our All Blacks
ASB has proven that team work makes the dream work, and alongside With Collective linked by Isobar have created a new campaign to offer the rental…
Opinion
Protecting your brand with radio in 2020
The issue of brand safety in the advertising industry is nothing new. Back in 2017, we saw YouTube enter an “ad crisis” as marketers detected their campaigns showing…
News
Hello, We are Frank and Mitre 10 make new senior appointments
A round-up of this week’s Movings and Shakings. We are Frank hires UX lead UX expert, Harry Sturt has been snapped up as senior user experience…
Opinion
A potential new future for broadcast TV
Over the COVID-19 lockdown, free-to-air television enjoyed a renaissance of sorts, as New Zealanders flocked to the service in record numbers. Anecdotally, some free-to-air TV shows…
Partner articles
Do your sponsorship relationships look like a one-night stand or a long-term commitment?
We all know that times are tough. Of course, now more than ever, businesses must watch every penny they spend, but with the right communications strategy,…
News
Comms Council provides free membership for redundant workers
The Comms Council has announced a move that will support individuals facing or having gone through redundancies, providing said individuals with a 12 month free membership.…
News
Phantom supports local artists through NZ’s biggest art gallery, the streets
Phantom Billstickers’ latest campaign has provided local artists with a platform to showcase their work at zero cost. Through the use of their street posters, Phantom…
News
True shows Southern Cross is ‘with’ Kiwis
The new brand campaign from agency True for Southern Cross focuses on one word, ‘with’. Showing that they are here with you all the way. Kerry…
News
NZ celebs welcome refugees in heartfelt VMLY&R campaign
For the recently passed World Refugee Day, Refugees as Survivors New Zealand (RASNZ), VMLY&R, and some of New Zealand’s most famous names joined forces to bring…
News
Go Media nabs ex Bauer for sales manager role
Ros Ellison have moved into the position of Wellington Sales Manager for Go Media. Bringing in experience from MSN (now Mi9), Fairfax (now Stuff) and TVNZ,…
News
NZ Herald and the Spinoff swap stories
A new shared content partnership between the NZ Herald and The Spinoff has been announced. NZME Managing Editor Shayne Currie says the new partnership highlights the…
Opinion
Not all recoveries are created equally
It was 10:03am on March 23rd when the phone rang. I knew before I answered exactly what was going to be said. “Sorry Andy, this isn’t…
News
An industry-first: OOHMAA restrict Out of Home placements
The Out of Home Media Association of Aotearoa (OOHMAA) has launched an industry-first Placement Policy, which will take an active role in reducing the exposure of…
Uncategorized1
The Faces of our Industry: Kim Pick
The world is changing, and with it agencies are changing too. From gender balance, diversity and inclusion, there is waves of progress happening across the board.…
Movings & Shakings
Lumo grows to meet client demands
Lumo Digital Outdoor has announced a new direct account manager, Charlie McCubbine. The appointment of McCubbine is in direct response to helping drive to rebuild of…
News
ThinkTV and TRA release insight into our most loved ads
In an effort to see what really resonates with Kiwi audiences, ThinkTV and TRA have conducting a bi-monthly survey which gave insights into our most loved ads from the…
Uncategorized1
Ads of the week: June 30
This week’s ads are the cream of the crop in the creativity department. DDB, Pead, and BC&F Denstu deserve a round of applause. https://www.youtube.com/watch?v=9L87PBznylU Who is…
Partner articles
Purple Sherbet: Boutique in all but delivery
The use of a public relations agency will bring a dedication to your business you didn’t know was possible. Here, Lisa Powlesland, managing director of Purple…
News
OMANZ rebrands to OOHMAA to highlight the power of Out of Home
Out of Home Media Association of Aotearoa (OOHMAA), previously Omanz, launched a nationwide campaign designed to highlight the effectiveness of Out of Home as a broadcast…
Opinion
Awards: handle with care
Murray Streets explains how an obsession with awards risks eclipsing our care for people, and why a focus on the intrinsic worth of what we do…
Partner articles
The Smart Mailbox
Simplifying the path to purchase for buyers and brands, ReachMedia is leading the way in smart letterbox flier distribution in New Zealand. Sharing messages through mailbox…
Movings & Shakings
MBM announces new general manager role
MBM has announced today the appointment of Penelope Brown to fill its newly created general manager role. Brown has been with the company for four years,…
News
Effies get the green light to proceed in 2020
By the Comms Council We almost didn’t have an Effie Awards programme this year. In fact, at one point the decision had been made to not…
News
Pead promotes powerful bespoke haka in support of The Warriors
Pead has gone the extra length to make sure our Warriors know they’re supported by their fans while they’re stuck in Australia. Teaming up with creative…