A new shared content partnership between the NZ Herald and The Spinoff has been announced.
NZME Managing Editor Shayne Currie says the new partnership highlights the importance of broadening the NZ Herald’s audience, with even greater diversity of subject matter, commentary and analysis.
“This is great for our audience. The Spinoff Editor Toby Manhire has assembled an impressive editorial team covering specialty areas that complement all that we do in our own award-winning news, opinion and feature-writing endeavour.”
The Spinoff Managing Editor Duncan Greive is planning to use the partnership to expand the content offering to his site’s readers too.
“The Herald delivers a huge range of stories to their readers every day. Being able to select some of the Herald’s best Premium stories to share on The Spinoff means that our readers will be able to access some of New Zealand’s best investigative journalism and analysis,” said Greive.
Commenting on the partnership today, NZME CEO Michael Boggs said local media businesses teaming up and working together helped ensure a thriving future for New Zealand journalism.
“We know these are challenging times. Working with great industry players like The Spinoff ultimately means we can continue to grow the world-class content that we can share with our readers across all of our platforms. And at the same time, we can support the future of excellent media businesses like The Spinoff,” said Boggs
The Spinoff will have limited access to the NZ Heralds Premium content.
1 Comment
Interesting move towards a potential consolidation perhaps?