ASB has proven that team work makes the dream work, and alongside With Collective linked by Isobar have created a new campaign to offer the rental of an All Black to help SME’s advertise.
Have you ever thought to yourself, you know what would really make me want to purchase Manuka Honey, a sports sponsor in the shape of our much loved All Blacks, then god damn are you in luck.
Last month, due to the challenges of Covid-19, ASB launched its online support platform with Isobar, the ASB Business Hub. To further that support, ASB is lending its NZR sponsorship to 100 businesses.
The initiative means these SME’s will receive a tailored advertising and media package featuring some of the world’s best rugby players from the All Blacks, Māori All Blacks and Black Ferns teams.
The new campaign, via With Collective New Zealand, uses the largest contingent of New Zealand rugby players ever seen in a campaign.
General manager of With Collective Linked by Isobar, John Marshall noted that this was a great way to support SME’s who are facing hard times due to the pandemic and Lockdown.
“Off the back of COVID, like many of New Zealanders, SMEs are doing it tough at the moment. They are the heart and soul of our communities. They are not just one man bands or local dairies, there are many types and sizes of businesses across the country and we wanted to do something tangible to help those hit hardest. The campaign shows the All Blacks, Māori All Blacks and Black Ferns in a whole new light and all of the players really rolled up their sleeves for this one, you will have never seen them so candid”.
ASB general manager brand and marketing, Shane Evans said the hub was just the start, and they’re excited to help the businesses that make up 97 percent of our economy.
“We’re excited to be using our partnership with NZR to highlight some of the amazing businesses around the country, and provide some support through advertising and media for them.
SMEs are the backbone of New Zealand’s economy, providing about 600,000 jobs and contributing around 26 percent of New Zealand’s GDP, but more than that, they are Mums and Dads, families and entrepreneurs and we’re looking forward to getting behind them with the help of our national rugby teams.”
Shane Evans – Practice Lead, Brand & Marketing
Sumi King – Chapter Lead, Brand
Emma Barker – Chapter Lead, Business Marketing
Bianca Osborne – Brand Lead
Jono Rea – Sponsorship Manager
Sharon Moffatt – Marketing Services Lead
Crystal Kaiwai – Marketing Manager – Business Banking
Madeline Biddulph-Wall – Associate Marketing Manager – Business Marketing
Liam Golds – Social Media Specialist
Holly Ryan – Communications Adviser
Marise Hurley – Senior Media Relations Manager
John Marshall – General Manager
Claire Beatson – Head of Strategy
Jack Delmonte – Creative Director/Art Director
Hadleigh Sinclair – Creative Director/Copywriter
Matt Woods – Senior Copywriter
Chelsea Sietses – Senior Art Director
Kate Syms – Senior Account Manager
Chris Marshall – Account Service
Tim Costar – Senior Content Producer
Steve Nute – Design Lead
Carl Dixon – Senior Designer
Shevonee Muthiah – Junior Designer
Jono Sorensen – Agency Director
Hugo Winter – Client Partner
Amy Greene – Strategy Director
Tasmin Bradley – Planning Manager
Andrew Bittle – Investment Manager
Meg Thomason – Investment Executive
Matt Van Tiel – Delivery Director
Isla Amin – Copywriter
Tristan Holman – UX Designer
Marti Panes Julia – Designer
Mike Bray – CTO
Andre Mikheev – Developer
Karl Rooney – Head of Paid Media
Isreal Hartley – SEO Director
Larysa Sydorczak – Performance Marketer
Megan Hiew – Digital Content Marketer
Acquire Custom Programmatic:
Anthony Ord – GM of Client Services
Kurt Lowry – Digital Business Director
Ashwin Sundaram – Head of Operations
Olivia Graham – Programmatic Media Buyer
Production: Triple Double
Andy Morton – Director
Peter Clews – Producer
Joanna James – Executive Director
Diandra Cave – Account Manager