With Collective and ASB pimp out our All Blacks

ASB has proven that team work makes the dream work, and alongside With Collective linked by Isobar have created a new campaign to offer the rental of an All Black to help SME’s advertise.

Have you ever thought to yourself, you know what would really make me want to purchase Manuka Honey, a sports sponsor in the shape of our much loved All Blacks, then god damn are you in luck.

Last month, due to the challenges of Covid-19, ASB launched its online support platform with Isobar, the ASB Business Hub. To further that support, ASB is lending its NZR sponsorship to 100 businesses.

The initiative means these SME’s will receive a tailored advertising and media package featuring some of the world’s best rugby players from the All Blacks, Māori All Blacks and Black Ferns teams.

The new campaign, via With Collective New Zealand, uses the largest contingent of New Zealand rugby players ever seen in a campaign.

General manager of With Collective Linked by Isobar, John Marshall noted that this was a great way to support SME’s who are facing hard times due to the pandemic and Lockdown.

“Off the back of COVID, like many of New Zealanders, SMEs are doing it tough at the moment. They are the heart and soul of our communities. They are not just one man bands or local dairies, there are many types and sizes of businesses across the country and we wanted to do something tangible to help those hit hardest. The campaign shows the All Blacks, Māori All Blacks and Black Ferns in a whole new light and all of the players really rolled up their sleeves for this one, you will have never seen them so candid”.

ASB general manager brand and marketing, Shane Evans said the hub was just the start, and they’re excited to help the businesses that make up 97 percent of our economy.

“We’re excited to be using our partnership with NZR to highlight some of the amazing businesses around the country, and provide some support through advertising and media for them.

SMEs are the backbone of New Zealand’s economy, providing about 600,000 jobs and contributing around 26 percent of New Zealand’s GDP, but more than that, they are Mums and Dads, families and entrepreneurs and we’re looking forward to getting behind them with the help of our national rugby teams.”



Shane Evans – Practice Lead, Brand & Marketing

Sumi King – Chapter Lead, Brand

Emma Barker – Chapter Lead, Business Marketing

Bianca Osborne – Brand Lead

Jono Rea – Sponsorship Manager

Sharon Moffatt – Marketing Services Lead

Crystal Kaiwai – Marketing Manager – Business Banking

Madeline Biddulph-Wall – Associate Marketing Manager – Business Marketing

Liam Golds – Social Media Specialist

Holly Ryan – Communications Adviser

Marise Hurley – Senior Media Relations Manager

WiTH Collective

WiTH Collective

John Marshall – General Manager

Claire Beatson – Head of Strategy

Jack Delmonte – Creative Director/Art Director

Hadleigh Sinclair – Creative Director/Copywriter

Matt Woods – Senior Copywriter

Chelsea Sietses – Senior Art Director

Kate Syms – Senior Account Manager

Chris Marshall – Account Service

Tim Costar – Senior Content Producer

Steve Nute – Design Lead

Carl Dixon – Senior Designer

Shevonee Muthiah – Junior Designer


Jono Sorensen – Agency Director 

Hugo Winter – Client Partner

Amy Greene – Strategy Director

Tasmin Bradley – Planning Manager

Andrew Bittle – Investment Manager

Meg Thomason – Investment Executive


Matt Van Tiel – Delivery Director

Isla Amin – Copywriter

Tristan Holman – UX Designer

Marti Panes Julia – Designer

Mike Bray – CTO

Andre Mikheev – Developer

Search Republic:

Karl Rooney – Head of Paid Media

Isreal Hartley – SEO Director

Larysa Sydorczak – Performance Marketer

Megan Hiew – Digital Content Marketer

Acquire Custom Programmatic:

Anthony Ord – GM of Client Services

Kurt Lowry – Digital Business Director

Ashwin Sundaram – Head of Operations

Olivia Graham – Programmatic Media Buyer

Production: Triple Double

Andy Morton – Director

Peter Clews – Producer


Joanna James – Executive Director 

Diandra Cave – Account Manager

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