True shows Southern Cross is ‘with’ Kiwis

The new brand campaign from agency True for Southern Cross focuses on one word, ‘with’. Showing that they are here with you all the way.

Kerry Boielle, chief sales & marketing officer for Southern Cross’ health insurance arm, said the campaign was about human relationships and the unique partnerships many Kiwis have with Southern Cross. 

“We want to remind Kiwis, ‘We’re with you’ – as so many are with Southern Cross. We are partners in their health and wellbeing journeys and we wanted to celebrate the relationships that matter most to us.” 

The new campaign was born out of a truth about the unique relationship Kiwis have with Southern Cross, said True’s ECD, Tim Huse. 

“Over 800,000 New Zealanders don’t just ‘have’ health insurance – they say they’re ‘with’ Southern Cross. It’s a small but meaningful distinction that is heard every day in conversations at doctor’s surgeries, hospitals and beyond. 

“Therefore ‘with’ is at the heart of the campaign and we believe it encapsulates the essence of Southern Cross’ enduring connection with Kiwis that others cannot own.” 


Agency: True 

Creative: Tim Huse, Jane Langley, Neill McAlpine 

Group Account Director: Samantha Parsons 

Account Director: Ashleigh Badenhorst 

Producer: Casey King / Amanda Chambers 

Film Production: Good Oil Films 

Director: Adam Stevens 

Executive Producer: Andrew McLean 

Editor / Post Director: Luke Haigh 

Music: Cam Ballantyne 

Sound: Liquid Studios 

Post-Production: Blockhead – Nigel Mortimer 

Motion Designer: Kyle Stoffberg 

Facilities / Post Manager: Adriana Arriaga 

About Author

Comments are closed.