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Rainger & Rolfe give insight into CMO uncertainty
Rainger & Rolfe have dived into the pressures of uncertainty CMO’s are facing in with a new internal report. The results showed obvious challenges, but also…
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OOHMAA: H1 revenue down 40%
It’s no surprise that in this year of uncertainty that OOH advertising would see a dip. OOHMAA have now reported the amount it decrease in the…
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Pitchblack plays God, Almighty
Pitchblack Partners have released its latest campaign for Almighty’s new holier-than-thou sparkling water range. Almighty’s latest OOH campaign, and dear I say catchy as fuck jingle,…
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Book em’: FCB wins NZ Police account
FCB NZ has been awarded the New Zealand Police account following a competitive pitching process. Stevie Weber, GM Strategy at FCB says “It’s a dream to…
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Clemenger Group NZ take environmental action
Clemenger Group New Zealand has been award a Toitū carbonreduce certification, awarded to those making a viable effort to reduce their carbon footprint. The group went…
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What happiness can teach us about marketing
To support the relaunch of Flybuys in June, Loyalty New Zealand commissioned a study into the state of happiness in New Zealand. The research, which was…
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Sparks fly with new Chemistry promotions
Chemistry has announced today three team promotions in the role of managing partners, Mel Moss and Penny Wolhuter, and senior account manager Roshani Mehta. The two…
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Modest marketing: Tui ditches the influencers
Tui is calling out the vain world of social media with the campaign and launch of its new RTD Tui Hard Soda. Nowadays most product launches…
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TVNZ-NZ Marketing Awards Night postponed
Due to changes in Auckland with regards to the Alert Level restrictions, NZ Marketing and the Marketing Association have taken the decision to postpone the TVNZ-NZ…
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Culture launches campaign celebrating Kiwi diversity
Social media and content agency Culture has released a campaign, Richer With Me, which explores and celebrates the diversity found in New Zealand. The campaign is…
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North & South names new team, publication to restart
North & South has announced today it’s new team in place under its new editor Rachel Morris who is returning to New Zealand from her position…
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Chris Lloyd steps into newly made MediaWorks role
Chris Lloyd has stepped into the new role of head of promotions, integration and events – radio (PIE) for MediaWorks. The new role is designed to…
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On Axis, industry advice, and inspiring creativity with Maria Devereux
Colenso’s Maria Devereux is an ode to a creative career, being at the helm of many award winning ideas, and now being dubbed the Convenor for…
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Meet Special Group’s new squeeze; Charlies
Special Group has been chosen by Charlies, the iconic New Zealand juice maker, to refresh the brand for the modern market. Charlie’s has been delivering some…
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Cluck off: Pitchblack and BK launch plant-based Rebel burger
When you’ve created a plant-based burger that tastes exactly like a regular burger then you’ve done your job well. Pitchblack Partners and Burger King have recently…
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IAB Q2 report shows social standing strong
The IAB New Zealand has released its digital advertising report showing decreases across most sectors besides social. Social media channel advertising was the standout for IAB’s…
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Sustainability is King: oOh!media takes us through the power of a sustainable focus
Leading New Zealand in out of home advertising, oOh!media are always looking at ways to improve. With a strong belief of eco practices, the company’s current…
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DDB wins entire portfolio for Goodman Fielder
DDB has been chosen as the creative agency to represent the entire portfolio of Goodman Fielder. The move follows a competitive pitch and will see DDB…
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Fantastic four as True welcomes new hires
Auckland agency True has swelled with four new hires across strategy, client management, content production and creative technology. Ruth Blair joins as Strategy Director Having spent…
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TVNZ launches futuristic interactive advertising
TVNZ has announced its new innovative Interactive Connected TV advertising. Interactive Connected TV advertising lets businesses customise their usual video content to offer an opportunity for viewers…
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Saatchi & Saatchi and Chorus prompt Kiwis to switch it up
Saatchi & Saatchi have partnered with Chorus to launch a light hearted campaign that promotes fibre broadband. Featuring Carl, who is constantly dealing with ‘badnet’ internet…
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Former Denstu MD launches new agency
Kylie Green, former managing director of Dentsu Aegis Network, has launched her own talent management and brand partnerships agency, The Lime Agency. The Lime Agency also…
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Stanley St appointed new creative agency for ITM
Building material supplier ITM has appointed Stanley St as its new creative agency. Juliana Raven, national marketing manager at ITM says there was a natural synergy…
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Not another dad joke: TBWA and The Warehouse launch series for Father’s Day
Just in time for the fast approaching Father’s Day, TBWA/MAKE has partnered with The Warehouse to launch ‘Last Dad Standing’, a comedic TVNZ series created with…
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School Road Publishing introduces four new titles
Haven, Thrive, Scout and Woman are the four new titles Sido Kitchin is creating with her new publishing business, School Road Publishing. Here, we talk to…
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Former FQ editor launches Ensemble
The former editor of Fashion Quarterly (FQ) Zoe Walker Ahwa alongside Rebecca Wadey have launched their own fashion website, Ensemble. Ensemble is a fashion website with…
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EightyOne ‘banned from Twitter’ for criticising Donald Trump
Following the release of its politically inspired ‘Trumbers’ EightyOne has been banned from Twitter for a campaign criticising US President Donald Trump. EightyOne said its “Trumbers”…
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Buy local: Visa campaign assists small businesses in wake of Covid-19
Encouraging Kiwis to continue to shop local, Visa’s new digital campaign focuses on six small North Island businesses that are in need of support following the…
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Policing political scrutiny; TVNZ talks New Zealand’s trusted newsrooms
In a time where the newsroom is becoming increasingly dictated by politics internationally, we talk to TVNZ’s acting head of news and current affairs, Graeme Muir…
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Bringing better UX to life
Full stack UX consultancy Purple Shirt puts the customer at the heart of its design-led research. Dedicated to solving complex end user problems, its collaborative approach and immersive prototype testing is helping brands deliver exceptional customer experiences.