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IAB Q2 report shows social standing strong

The IAB New Zealand has released its digital advertising report showing decreases across most sectors besides social.

Social media channel advertising was the standout for IAB’s digital advertising report, experiencing considerable year-on-year growth of 14.2 percent in H1 2020 and 11.0 percent in Q2 2020.

Besides those metrics, H1 shows the full extent of Lockdown and Covid, with the most significant impact, however, is reflected separately in Q2.

H1 2020 reached $586.4 million with year-on-year growth of -2.0 percent and Q2 2020 reached $276.0 million with year-on-year growth of -9.8 percent.

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