Opinion
A clearer lens: Restoring trust in out of home measurement
Outdated and modelled legacy measurement metrics being used by OOH companies have hindered confidence in the channel.
News
PHD wins Energy Online
Following a recent review, PHD New Zealand has been awarded the Energy Online media account.
News
VMLY&R forms partnership with Manako
A unique partnership, Te Takere, has been formed between VMLY&R and Māori-owned consultancy firm Manako Limited for the 2023 Census for Stats NZ.
Movings & Shakings
Discovery, Inc. announces promotions
Rebecca Kent is transitioning from joint General Manager of AUS and NZ at Discovery to the newly created role of Senior Vice President Transformation.
Movings & Shakings
Digitas APAC appoints CEO
Adrian Farouk has been announced as CEO of Digitas APAC, the connected marketing agency part of Publicis Groupe.
News
Incredible recovery of NZ’s ad market: June sees highest ad spend for 2021
NZ’s media Agency market in June has recorded the highest monthly ad spend total ever seen in the first six months of the year.
News
Frog Recruitment acquires Capital Recruitment
Leading trans-Tasman recruitment agency Frog Recruitment has acquired Wellington-based agency Capital Recruitment.
Movings & Shakings
GroupM names new CEO
Aimee Buchanan, current CEO of OMD, has been named by GroupM as the new CEO for Australia & New Zealand.
News
Google and The Hallway ‘Rethink the Line’ in new campaign
Google is encouraging marketers to ’Rethink the Line’ in latest Think with Google campaign from The Hallway.
Movings & Shakings
The Listener appoints new Editor
Almost a year after its relaunch, New Zealand Listener has appointed a new Editor, Karyn Scherer who takes up the position on August 9.
Movings & Shakings
Daylight Creative appoints Colenso BBDO’s Charlie Godinet as Creative Director
Daylight Creative welcomes Charlie Godinet to the whānau as Creative Director.
News
Final call to enter the 2021 Effie Awards
The entry period for the 2021 Effie Awards in association with TVNZ is well under way. Organised in NZ by the Comms Council, entries close August 17.
News
Shotover Media rebrands to creative agency
After almost a year in the making, Queenstown creative production house Shotover Media has expanded into the creative agency market.
Movings & Shakings
Executive Leadership team changes at NZME
NZME has announced Executive Leadership team changes, with Chief Digital Officer Laura Maxwell resigning and Carolyn Luey returning in a new role.
Movings & Shakings
Chief Technology & Information Officer joins oOh!
Leading technology executive Mat Yelavich is joining oOh!media as the company’s new Chief Technology & Information Officer.
Movings & Shakings
LENS appoints new Business Director
To fast track growth opportunities both nationally and internationally, LENS Technology & Analytics has appointed Nikhil Elayat as Business Director.
News
Antipodes, Uprise partner up
Uprise Digital has partnered with Antipodes to drive the scientific organic beauty brand’s digital marketing & data strategy across Australia and NZ.
News
Sling & Stone wins UBCO Bikes
Leader in utility electric vehicles for recreation and commercial delivery, UBCO Bikes, has appointed Sling & Stone as its global agency.
News
L’Oréal names Wavemaker as new media agency
In what was one of the largest pitches for the agency in 2021, L’Oréal AUNZ has appointed GroupM agency Wavemaker as their new media agency.
News
MTF Finance appoints Chemistry
After a final head-to-head pitch, Westhaven indie agency Chemistry has been chosen as Brand and Marketing partner by finance brand MTF Finance.
News
Senior TV Investment Specialist celebrates 25 years at OMD
Rebecca Paschalis celebrates 25 years at Omnicom Media Group this month – and the agency has marked the occasion by putting her face on a billboard.
Movings & Shakings
Two senior creatives join TRACK
TRACK Aotearoa’s creative team continues to grow with experienced creatives Peter Wujkowski & Gaelyn Churchill joining the agency as Senior Creatives.
News
Mindshare wins Jenny Craig
GroupM’s Mindshare has won the media account for Jenny Craig after a competitive pitch, continuing a run of new business success for the media agency.
News
Maritime NZ appoints Federation
After a competitive pitch, Federation has won the safety and behaviour-change advertising account of Maritime New Zealand and the Safer Boating Forum.
News
Specialist health advertising agency rebrands
Essence has unveiled a new brand purpose and identity, including a refreshed website, to reflect the leading specialist healthcare agency’s evolution.
News
EightyOne launches All Blacks work with Nura
Headphone technology company Nura has launched its latest piece of work with the All Blacks in line with their new product release of NURATRUE.
News
TBWA\NZ, Noel Leeming help Kiwis get Olympics ready
To celebrate its sponsorship of the NZ Olympic team, Noel Leeming has launched a campaign ensuring Kiwis are ready to see the event in all its glory.
News
2degrees appoints Acumen
Acumen New Zealand has been appointed by 2degrees as its PR agency of choice after a competitive pitch process.
News
Cheeky Trade Careers campaign encourages women into trades
Trade Careers have launched a creative myth-busting web series to get more Kiwi women into the trades and a toolkit for employees hiring female staff.
News
BCG2 wins Neonatal Trust
After a three way competitive pitch, BCG2, along with research partner Clarity Insight, have been appointed to work with the Neonatal Trust.