Uprise Digital has partnered with Antipodes to drive the scientific organic beauty brand’s digital marketing and data strategy across Australia and New Zealand.
The partnership follows a period of significant growth for Antipodes both locally and internationally, providing an exciting opportunity for Uprise to propel further growth in digital sales.
Founded in 2006 by CEO Elizabeth Barbalich, Antipodes were at the forefront of the green beauty movement. Seeking natural skincare with scientifically proven results, Barbalich began formulating products from native New Zealand ingredients that were independently and scientifically validated.
This ultra-clean approach to skincare quickly gained Antipodes their certified organic status and cult-following of Antipodes devotees including Elle MacPherson, Cara Delevigne, Sam Smith, and regular features in Vogue and Elle.
Now sold in more than 30 countries worldwide, Antipodes have big plans for growth as they work towards their purpose of producing innovative, scientific products and sharing their Green Beauty Ethos™ with the world.
When looking for a partner, Uprise’s evidence-based approach to digital marketing was a natural fit for Antipodes’ scientific attitude towards skincare.
Antipodes International Sales & Business Development, Bethany Andrew says: “Antipodes is trailblazing a new niche in skincare – and doing it digitally.
“As a local Wellington business that shares our agile, insights-driven and fast-paced approach, Uprise is the perfect partner to help us take our digital marketing to the next level.”
Similarly, the drive and passion that is ingrained in the culture at Antipodes felt like a perfect match for Uprise, an agency that prides itself on pushing boundaries in the digital landscape.
Uprise Digital Business Director, Sam Harris says: “We really love the ambition from Elizabeth and the Antipodes team. They are always keen to test new things in digital marketing and are dedicated to continued learning and innovation.”