Leader in utility electric vehicles for recreation and commercial delivery, UBCO Bikes, has appointed Sling & Stone as its global agency.
The partnership will see Sling & Stone work closely with UBCO Bikes, creating and executing its global PR strategy including corporate and consumer activity across the New Zealand, Australian and US markets.
Headquartered in Tauranga, UBCO specialises in electric motorbikes that transform the way people ride, work and play.
Sling & Stone Head of New Zealand, Sian Church says: “Tauranga is fast becoming the up and coming tech hub of New Zealand, with world class innovation and technology developments coming out of the region. We’re thrilled to be working with a global leader in the electric vehicle market.
“NZ’s technology sector is thriving and we’re seeing a huge demand for our global services and teams with offices in Sydney and Los Angeles. UBCO is the prime example of a local brand with global ambitions who fit our mission – we’re really excited about getting started.”
UBCO Bikes Chief Marketing Officer, Neil Tierney says: “UBCO has bold and ambitious plans for the future, which is why Sling & Stone was a clear choice for us. They demonstrated a deep understanding of our brand and have the expertise in several markets that will help us tell our story.
“We’re really excited to partner with them – finding an agency that not only has the expertise but also a strong alignment in values and culture was important to us. Sling & Stone ticks all the boxes.”