NZME has announced two changes to its Executive Leadership team, with Chief Digital Officer Laura Maxwell resigning from the business and former Executive Carolyn Luey returning in a newly created role of Chief Digital and Publishing Officer.
The creation of the role reflects the evolution of NZME’s Executive Leadership team to support the ongoing acceleration of sustainable growth across its strategic priorities.
Maxwell joined The Radio Network in 2013 and was appointed Chief Commercial Officer in 2015 when NZME was launched. Instrumental in ensuring NZME had the technical infrastructure in place to deliver New Zealand Herald Premium, she has also led the OneRoof business and currently leads NZME’s digital marketplace GrabOne.
CEO Michael Boggs says: “Laura’s digital expertise across product development, her rich understanding of the value of data, digital audiences, and digital monetisation has been instrumental in the successful build and delivery of NZME’s initiatives.”
Maxwell says: “I couldn’t be prouder of the people in the teams I’ve had the privilege to lead. After eight years and the countless initiatives that I’ve helped deliver, the time is right to move on to the next phase of my career.
“I’m incredibly proud of all that I’ve achieved at NZME over the years. The business was really in its digital infancy when I joined. Now, I can comfortably say NZME is a sophisticated, digitally focused business with data at its very core.”
Luey will be responsible for delivering a sustainable growth strategy for NZME’s publishing business.
Boggs says: “With extensive experience as a strategic business leader in large New Zealand telecommunications, technology and media companies, Carolyn brings a wealth of knowledge and understanding of how best NZME can deliver growing digital audience engagement for our commercial partners.”
After five years at NZME, Luey left as Chief Operating Officer in 2016. She went on to senior transformational roles at MYOB and Vodafone, where she was Chief Consumer Officer.
Luey says: “My focus has always been about creating positive and sustainable change by leveraging the best of digital to create amazing experiences for customers.
“Across its publishing division NZME already creates extraordinary content and in volume. I’m really excited at the challenge of delivering new innovative strategies to connect even more New Zealanders with this world class content to support NZME’s audience and revenue growth.”
Luey starts on August 9 and Maxwell leaves later in 2021.