After a three way competitive pitch, BCG2, along with research partner Clarity Insight, have been appointed to work with the Neonatal Trust.
Both agencies will help the Trust to achieve their ambitious goals to grow and support more families who have been thrust into the world of a Newborn Intensive Care Unit or Special Care Baby Unit with their little one.
Every year, approximately 10 percent of all babies are born prematurely in New Zealand.
In all, over 5,000 Kiwi babies have a difficult start to life annually.
Initially made up of seven separate regional Trusts, they are now a single New Zealand-wide team looking to grow so that they can offer specialised support for parents experiencing a neonatal journey.
BCG2 Business Director, Alexia Walsh says: “As a business, we believe in ‘ideas that make a difference’. So working with the Neonatal Trust is a natural fit for us. The work they do is so important to help support the families of our most precious and vulnerable New Zealanders.
“We are humbled to be able to help this ‘miracles department’ to tell their story and grow.”
Executive Director for The Neonatal Trust, Rachel Friend says: “We were looking to partner with an agency who understands our desire to make a significant difference in people’s lives and sees the opportunity to partner with a not-for-profit with the desire to become one of NZ’s most successful charities.”