The entry period for the 2021 Effie Awards in association with TVNZ is well under way. Organised in New Zealand by the Commercial Communications Council, entries close on August 17.
This year’s Effie Awards will celebrate the impact that winning an Effie has on Client/Agency relationships, and how effective advertising draws the client and agency closer together.
Rupert Price, Chief Strategy Officer DDB Aotearoa, and member of Effie’s Aotearoa Steering Committee says: “Nothing better proves a client and agency are on the same page better than winning an Effie. It shows both partners are pushing in the same direction; using the power of creativity to drive exceptional business or behavioural outcomes for the brand.”
This year’s Effie Awards sees the introduction of two new categories Most Effective Use of Content and International Marketing. The Most Effective Use of Content category is looking for campaigns that met the client challenge and had a demonstrable impact on business results through a compelling content-led solution. Whilst the International Marketing is looking to recognises marketing campaigns for New Zealand based organisations that were developed here in New Zealand but have run in other countries, but with the specific and sole intent of generating results in New Zealand.
The Comms Council has also launched a competition to celebrating the relationships that birth Effie’s. Special relationships like the one’s agencies have with their clients. They are asking for photo submissions that capture just how close Effie’s can bring an agency and client relationship. The agency and client with the best ‘couple shot’ will win a long lunch for the client and agency.
Entry details are now available online, here.
Winners and finalists will be celebrated and awarded at a gala awards dinner in Auckland on Thursday, October 28, 2021.