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Daylight Creative appoints Colenso BBDO’s Charlie Godinet as Creative Director

Daylight Creative welcomes Charlie Godinet to the whānau as Creative Director.

Godinet joins from Colenso BBDO, where he spent the last five years making award winning campaigns for some of the country’s biggest and most loved brands. 

A ‘spinoff of The Spinoff’, Daylight is a content studio which has editorial storytelling as its central focus. Daylight now has 20 permanent staff and a client roster covering local and international partners, creating content delivered through film, animation, illustration, design, documentaries, podcasts and data visualisations.

“We’re thrilled to have a creative mind like Charlie’s join Daylight,” says The Spinoff Group CEO Duncan Greive. “He brings immense skill and experience to our team, and represents a further evolution of our collective offering. We’re excited to see the work he and the team create for our partners and clients.”

Building on the partnerships with long term clients and the studio’s extraordinary work through the Covid-19 pandemic the addition of Godinet expands Daylight’s storytelling potential and unlocks new creative possibilities.

“We’re now in the business of helping brands meaningfully participate in culture,” says Godinet. “And the vision Duncan, Lee and the team have for this was too exciting to pass up. I’m stoked to be a part of it and can’t wait to get stuck in.”

Godinet will also be working closely with Simon Day (Ngāti Hikairo), The Spinoff’s Partnerships Editorial Director. He and the partnerships team bring to life stories for organisations and brands which resonate with The Spinoff’s immensely influential audience. Day says, “The power of storytelling is immense and I’m so excited to see how Charlie’s creative brain will elevate and shape the way we tell stories with our brand partners.”

Along with these changes to the Daylight creative department, Toby Morris steps into a new role as Creative Director of The Spinoff Group, overseeing Daylight, Hex Work Productions and The Spinoff.

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