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Daylight appoints Melanie Eckersley as strategy director
Daylight has welcomed Melanie Eckersley to the team as strategy director, bringing extensive global brand and storytelling experience to the studio.
A self-described “multicultural mutt,” Eckersley has lived and worked across multiple continents, most recently spending 10 years in London at leading agencies, including Wieden+Kennedy, Mother and BBH.
There, she worked across global brands such as Ikea, Amazon and Heinz, building a reputation for strategic thinking that connects with audiences and leads with emotion.
Create work that sticks
Eckersley says: “I’ve always believed that if you can tap into the right feeling, everything else follows. That’s the kind of work that sticks.”
She adds that what drew her to Daylight was the integrity she saw in its approach: “Ideas here aren’t just catered to people’s feeds, they’re designed to be part of people’s lives. I’ve been fascinated by how they do it. Now I get to be part of it.”
The perfect fit
Daylight CEO Lee Lowndes says Eckersley was exactly the kind of thinker the studio looks for.
“From our first meeting, it was clear Mel is a rare find, deep brand and audience strategy, but with the ability to stretch that thinking across campaigns, digital experiences and product design. We’re very excited to have her as part of the team.”
Eckersley will work across Daylight’s client portfolio, which includes the World Health Organization, Southern Cross Health Insurance, Safeswim, the Electricity Authority, the Human Rights Commission and a range of local and international media partnerships.
