GroupM’s Mindshare has won the media account for Jenny Craig after a competitive pitch, continuing a run of new business success for the media agency.
The agency will handle Jenny Craig’s offline and TV media planning and buying. Mindshare’s analytics team and investment team will draw on the GroupM Advanced Analytics Centre of Excellence as well as addressable TV business Finecast to measure, optimise and pivot TV plans in line with customer response in near real time to maximise results.
Managing Director of Mindshare Melbourne, Chris Solomon says: “Using data to inform successful strategies for our clients is a crucial pillar at Mindshare. We know that Jenny Craig is a brand that believes in having a plan, and driving results, and we’re excited to work with the team to achieve that ambition.
“The TV and Connected TV landscape is evolving fast and we are proud to be bringing our market leading connected TV and CTV approach to benefit Jenny Craig in Australia and New Zealand.”
Jenny Craig operates in over 100 centres across Australia and New Zealand.
Jenny Craig Marketer, Rachel Kosmala says: “We loved the progressive data-led approach put forward by Mindshare to help us drive growth. The team impressed us by demonstrating advanced analytics capabilities paired with strategic media thinking and an exceptional approach to TV that will help us optimise our marketing investment.
“We’re excited to work with a modern strategic media agency that shares our ambitions to drive results.”
Mindshare is embedding a number of new clients following a streak of successful new business pitches in the first half of 2021, with recent wins including the University of Melbourne and Click Frenzy.