EightyOne launches All Blacks work with Nura

Headphone technology company Nura has launched its latest piece of work with the All Blacks in line with their new product release of NURATRUE. 

It features players Ardie Savea, Caleb Clarke, Brad Webber and Ofa Tuungafasi, as well as cameos by several All Blacks backroom staff. 

Highlighting Nura’s unique technology, the work sees the All Blacks lose themselves in their personalised sound experience. 

EightyOne ECD Chris Bleackley says: “Nura technology allows the players to get in the zone like never before. The team at Thick as Thieves did a fantastic job of bringing this idea to life.”

Director Megan Compain says: “Partnerships become very special when the product truly lands with athletes, and Nura with their groundbreaking personalised sound technology has done just that. 

“We all know the special place music plays with the All Blacks and Nura delivers!”

The work will be shown across multiple channels in New Zealand and Australia.



Mat Szwajkos. CD


Chris Bleackley. ECD.

Megan Compain. Account lead

Juliet Dreaver. Producer  

Paul Stent. Sound Design

Thick as Thieves:

Nik Beachmam. Producer

Alex Sutherland. Director

Music Artist:

Christian Löffler

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