Dementia Auckland encourages Kiwis to Light the Darkness
Quantum Jump and Dementia Auckland have created a campaign focusing on a moment of joy at one of the most challenging times: a light in the darkness.
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Browsing: News
The latest agency news, campaigns and client wins (and losses) making headlines across Aotearoa.
New campaign from SkyCity
SkyCity has launched a new brand campaign, ‘Feel it’, with creative by Big Communications and media led by Wavemaker.
DOT loves data launches ‘Us’
The newest DOT loves data product, ‘Unique Segmentation for today’s New Zealand’ (Us), supersedes previous DOT products in the segmentation space.
The winners: 2021 NZ Radio Awards
The NZ Radio Awards were held at SkyCity last night and Mike Hosking scooped the ultimate accolade: 2021’s Sir Paul Holmes Broadcaster of the Year.
Registrations now open for TRB’s 2021 Power of Audio conference
The Radio Bureau’s 2021 Power of Audio half day conference, in conjunction with AUT, showcases the latest research in the audio advertising space.
Kiwis have spoken: NZ’s top 10 favourite ads
Insight agency TRA asked 1000 New Zealanders to share their favourite TVC, and the people have spoken: ASB’s ‘Ben and Amy’ took out the top spot.
Mindshare, Wunderman Thompson win Click Frenzy
After a competitive pitch, GroupM agency Mindshare has been awarded the media account for online shopping mega sale event Click Frenzy.
New work from Google celebrates community spirit
Google Australia and Colenso BBDO have launched a campaign to celebrate the resurgence of community spirit in the wake of COVID-19.
Chemistry doubles 2021 donations for Shave for a Cure
Independent ad agency Chemistry has doubled donations for Leukaemia & Blood Cancer New Zealand’s 2021 Shave for a Cure campaign, Every Shave Matters.
Sneakers Media launches Wellington operation
Auckland-based media independent Sneakers Media has announced its expansion into the Wellington market, led by media specialist Julie-Ann Hedges.
FEDERATION, Auckland Transport deliver record-breaking summer of cycling
Auckland Transport and FEDERATION pivoted this summer’s cycling campaign to encourage ‘short commutes’ to the shops, the beach and Saturday sports.
Changing an industry to help save the planet
Phoenix Metal Recycling and The Business Marketing Group have launched a new marketing campaign to reinvigorate conversation around metal recycling.
Big screen spend on the rise
SMI results from April show Val Morgan Cinema Advertising achieving a 132.1 percent spend increase on the same period last year.
oOh!, agency friends unite to support Youthline
Throughout May, Youthline encouraged Kiwis to Walk the Talk for 31 minutes daily – and in doing so, fundraise for youth struggling with mental health.
Ominous start for Ogilvy as Mark Jenner moves on, Chris Long and Rainger & Rolfe part ways & an ASB update
It seems the rotating doors are spinning pretty fast in Adland at the moment, and I have all the latest goings on, or should I say moving ons.
YoungShand, Blis Technologies launch Unconditional Skin campaign
When YoungShand launched the new skincare brand developed by Blis Technologies, they saw an opportunity to kick-start a new conversation.
New DB Export TVC celebrates innovation and environmentalism
DB Export takes its commitment to innovation up a level with a new campaign by Colenso BBDO that features a humorous mock keynote presentation.
Sky Sport, Discovery partner to bring State of Origin Game 1 live to Three
Discovery and Sky have further expanded their partnership, announcing that State of Origin Game 1 will broadcast live on Three and ThreeNow on 9 June.
The Spinoff launches new creative studio
The Spinoff Group has announced the founding of Daylight Creative, a new content studio with the aim to help organisations become better publishers.
NZ ad spend sees outdoor bookings double and digital soar 81 percent in April
The NZ advertising market’s Covid downturn is officially over, with the SMI reporting April ad demand soaring a record 56.2 percent year-on-year.
PRINZ inducts Life Member and two new Fellows
The Public Relations Institute of New Zealand has awarded Life membership to Claudia Macdonald in recognition of her significant 30 year service.
Sling & Stone strengthens client portfolio
Grey Lynn-based PR agency Sling & Stone has welcomed an impressive six new clients to its New Zealand portfolio.
Eta launches new brand platform via Colenso
After a 30-year hiatus, iconic Kiwi company Eta has teamed up with Colenso BBDO to launch a new brand platform and show the power of the humble chip.
2021 Voyager Media Awards winners announced
Winners across 66 awards were celebrated at the annual Voyager Media Awards on Friday evening at a glitzy cocktail event at the Auckland Town Hall.
YoungShand picks up Flick
After a competitive pitch, YoungShand has been awarded the creative and media business of Flick Electric Co., effective immediately.
Ovato launches Research and Insights division
To further support the publishing and media industry, Ovato Publishing Solutions (OPS) has announced the launch of Ovato Research and Insights (ORI).
Nestlé, Hypermedia create Milo special build
Retail marketing company Hypermedia and Nestlé have teamed up to create an impactful outdoor execution for their MILO ‘Pitch For Your Club’ campaign.
MediaWorks’ new logo revealed
A fresh new look has been revealed by MediaWorks to mark the full integration of its out-of-home division into the business.
VMLY&R, Gladeye bring Orcon’s reinvention to life
With the future of work and home connectivity in mind, internet provider Orcon partnered with Gladeye and VMLY&R to completely reimagine its brand.
The Blues, FEDERATION team up to recruit new supporters
With Super Rugby back on in 2021, the Blues and FEDERATION partnered to recruit new supporters – specifically, Auckland supporters of other teams.
Air NZ’s first major campaign launches since global pandemic
Following Eight securing the coveted Air NZ advertising campaign bid, the airline’s first major campaign since the global pandemic has launched.
LENS Outdoor, Globox partner for national rollout
LENS NZ has partnered with Globox in a move that sees the new out of home company widen its national network using audience measurement technology.
Trade Me, Clemenger Group celebrate what we’re all searching for
Doubling down on the reasons why Kiwis trust Trade Me to get through life’s moments, the website has launched a new campaign via Clemenger Group.
Air NZ, dentsu team up for cutting-edge dynamic creative solution
When Air New Zealand flight NZ4376 took to the skies, 50 children from Koru Care Charitable Trust NZ enjoyed a special plane trip.
King St expands digital service to help SMEs
Hamilton’s leading full-service agency has launched a new digital product, S2, aimed specifically at helping SMEs navigate the complex digital world.
Mango grows corporate portfolio
Leading NZ software businesses Propellerhead and sister company Avid AML have appointed Mango Aotearoa to provide corporate communications expertise.