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Digital advertising revenue grows 29% in Q1

Total digital advertising revenue in New Zealand continues to climb, this according to an IAB New Zealand 2021 Digital Advertising Revenue Report. Ad revenue in the sector reached over $400 million for the first quarter in 2021, achieving 28.7 percent growth on the same period in the previous year.

The data is drawn from IABNZ and Baker Tilly Staples Rodway.

In Q1 2021, channel growth was led by Search, with 32.3 percent growth on the same period in the previous year, followed by Classified/Directories at 31.4 percent, Total Display at 21.9 percent and Social at 9.1 percent. 

In Q1 2021, within Total Display; Audio, Sponsorship and Video topped Display channel growth on the same period last year, with growth of 50.0 percent, 35.3 percent and 35.0 percent respectively, followed by General Display and Native with growth of 18.7 percent and 7.7 percent respectively.  

The largest shift in Total Display variance in Q1 2021 by advertising category, was Manufacturing and Construction, recording a year-on-year increase of 107.8 percent, followed by Health, Beauty and Pharmaceuticals at 59.2 percent. 

All-inclusive, the report includes data reflecting online advertising revenue from 15 New Zealand online publishers across their websites and commercial online services. 

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