A new partnership between Waikato-based DOOH media company Globox Digital and Hamilton City Council will see leading Hamilton events centre, Claudelands Arena, renamed later this year.
The 6000 seat venue will officially become Globox Arena in September.
The agreement means Globox holds the naming rights to Claudelands Arena for at least five years, with the option to extend the arrangement for another five years in 2026.
Economic Development Committee Chair Councillor, Ryan Hamilton, says the commercial partnership aligns with Council’s vision of shaping a fun city with plenty to do.
“It’s fantastic news for Hamilton Kirikiriroa. While the arena remains completely Council owned and managed, this sponsorship will help us offset expenses, attract new events to our city, and enhance the event experience at H3 venues.
“Globox is a well-respected local business, which makes this a great fit for Council. It will be a fast and exciting transition – in a few short months we’ll all be calling the venue Globox Arena.”
Globox Founder, Allan Nicholson, says the partnership is an opportunity for Globox to demonstrate its continued support for Hamilton.
“With discussions in place prior to the COVID-19 lockdown, I am excited to see the partnership come to life.”
With national roll out plans in place, Globox digital billboards will become familiar across New Zealand, creating a powerful Hamilton connection when Kiwis visit Globox Arena.
Council’s General Manager of Venues, Tourism and Major Events, Sean Murray, says the arena’s marketing and promotional material will change to feature the Globox brand over the coming months.
“This is a new and exciting opportunity for our team at H3. Big events are key to attracting visitors to Hamilton and this partnership will keep us moving from strength to strength.”