This week is Men’s Health Week, and oOh!media is getting behind the important cause by encouraging men to take a one-minute online test to check in on their health.
On average, across the globe men live between six and eight years less than women. Men are more likely to get sick from serious health problems than women, and compared to women, men visit the doctor less frequently, have shorter visits, and only attend when their illness is in its later stages.
oOh! has supported the campaign by providing media space across street furniture and retail centres throughout the country, featuring a call-to-action for members of the public to remind the men in their life to pay attention to their biggest asset, their health, by taking the Men’s Health Week test and discovering their health score.
oOh! Head of Marketing, Kelly Harvey says: “oOh! is happy to be supporting this important initiative. If we can encourage all the men in our lives – partners, fathers, brothers, friends, to visit their doctor and focus on their health, then at least we’ve contributed to raising awareness and hopefully action.”
To entice the ad industry to get involved, oOh! is giving away a pair of Moscot sunglasses and an Uppercut Grooming Pack to one lucky winner – things to help a man look even better.
To enter, all participants have to do is complete the one-minute test and send oOh! a screenshot of the completed test. Participants can blank out their score, oOh! just want to know that people are thinking about their health.
Click here for full details.